Unit 4 Business Communication   Assignment 4 (P7, D2) – Know how to communicate business information using appropriate methods Scenario The marketing team has been very interested in your findings of the communication used at Jack Wills. They have asked for a summary of your findings of all of the different types of information that have been used. You have offered to present a table to them that outlines the different types of electronic and non-electronic methods of communication used at the organization. You have also offered to present your overall evaluation of the use of information and communication at Jack Wills. Task one Complete the table below detailing the types of electronic and non-electronic communication, the audience for that communication and a judgment on the suitability. (P7)

Electronic Method of Communication Audience Suitability Formal Letters Social Networking Twitter Facebook Weibo Youtube Flikr Pinterest Interested / loyal customers who want to hear all the latest information first. This type of customer is ICT literate and tends to be younger in age. I think that using social media as a form of information communication is suitable for Jack Wills because……. Formal Letters Memo’s Fax Invoice SMS Electronic Social Networking Non- Electronic

D2- Know how to communicate business information using appropriate methods

Produce a report on the effectiveness of business communications at Jack Wills. You will need to consider…….

= = Evaluate Opinion Good Communication Bad Communication Strengths Weaknesses = Opinion

Also……. How important is gathering information as a key contributor to the success of JW?

Also……… How important is communication as a key contributor to the success of Jack Wills?

And finally………… What impact do these have on the success of a company in a new country?