Sustainable Management Global Harmony with People, Society & Environment October 19th Petros Dracopoulos – Senior Corporate Marketing Manager

Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. It consists of eight independently operated business units and is recognized as one of the fastest growing global brands. As of January 2010 Samsung Electronics has a total of 196 subsidiaries around the world including production, sales, distribution and research. The network also includes the Global Headquarter in Korea and 9 Regional Headquarters (N. America, Europe, China, SE Asia, SW Asia, Latin America, CIS, Middle East, Africa) Ranked 19th in Best Global Brands 2010 with a Brand Value of 19,491 m. USD  11% increase from 2009

In 2009 Samsung Electronics unveiled its “Vision 2020” Under this new long-term vision, Samsung Electronics aspires to maintain its presence as a world leading company over the next century and strives to fulfill its duties as a globally admired company. A company’s success is measured not only by its business achievements and economic performance but also by its commitment to social responsibility, environmentally sound practices and its impact on the lives of people.

is one of the 6 Pillars under the new sustainability management vision

In July 2009 Samsung Electronics also announced its new green management initiative called “Eco-Management 2013” This is a mid-term strategy with a comprehensive set of goals intended to make Samsung a leading eco-friendly company by 2013. Under the vision of “Creating New Value through Eco-Innovation,” and the slogan “PlanetFirst”, the company emphasized its commitment to making environmental guardianship a priority across its business units and applying technology in innovative ways to achieve eco-friendly development. core objectives Reduce (GHG) emissions by 50% and indirect GHG emissions from product use by 84 mil tons 100% of Samsung products to be eco-friendly exceeding global eco-mark standards Invest 4.3 billion USD in various eco-management initiatives Enhance green partnerships with suppliers and partners

Eco Management commitment In order to realize the objectives of the “Eco Management 2013” Samsung has established a framework of specific action plans under three categories

Eco Management commitment - Performance in 2009 The targets set out at the EM 2013 plan not only were successfully met but at the majority over passed Objective Basis 2009 2010 Target Result  GHG Emissions Reduction (%) (Basic unit, t-CO2/100mil. Korean won) 8% (6.85) 22% (5.83) 24% (5.65) Eco-Product Good Eco-Product (%) 60% 69% 90% Premium Eco-Product (%) 5% 5.3% Eco-Device Good Eco-Device (%) Established Eco-Device Rating system in 2009 70% Premium Eco-Device (%) 10% Energy Consumption 0.5W Standby Power (%) 15% 29% 44% Energy Saving & CO2 Reduction in product use-phase 9.1% 12.5% 21.8% Resource Saving Post-consumer Recycled Plastics Use (%) 0.5% 0.4% 0.6% Product Recycling Recycled rate (%) 7% 10.5%  11% Hazardous Substances Hazardous Substances within products Compliant with the standard 0QA-2049 Eco-Label Eco Label Certification (%) 80% 85% Waste Recovery Recovery (%) 84% 88% 92% Certifications (ISO 14001/ OHSAS 18001) Plants in Korea (%) 100% Plants other than Korea (%) 97% ESH & Facility Management System Management System (%) 84%  Process Chemical Management Compliant with the standard

The high energy efficiency of Samsung products has gained worldwide recognition.

In 2008 Samsung set up the “Eco Design System” (EDS)” and implemented the Eco Rating System. Grades are determined based on 20 basic items that ensure eco-friendliness of a product and about 20 distinct items that emphasize a product’s eco-friendly nature in the market place. Product Classifications are the following: Premium Eco Good Eco Eco Our Goal is to achieve 100% “good eco-product” rating or above by 2013 for all categories. Premium Good Eco

In order to reduce the use of harmful parts and raw materials in our products as well as to help suppliers set up environmental quality systems we adopted the “Eco Partner Certification Scheme” in 2004, which was upgraded in Sep 2009. Certification is only given to companies that meet the required standards after analysis of the parts and raw materials. We also check the system of managing substances during production with regular inspections on components and raw materials.

In compliance with the EU Waste Electrical and Electronic Equipment Directive (WEEE) we attach the recycling mark on all products exported to the EU and provide recycling information to consumers. We also operate a collection/recycling system in 29 nations in Europe. In 2009 we retrieved and recycled 250,000 tons of waste products in Korea, Japan, Europe and the US. some highlights Samsung Electronics has the highest number of external certifications among electronics companies worldwide

Using our global Brand Power to increase eco-awareness In order to promote a green mindset Samsung Electronics is aiming in communicating with local communities, customers, employees and other stakeholders to help preserve our planet. Communication tools: Internal communication – Environmental Education for employees External awards and recognitions for environmental management Green PR and Marketing – Environmental aspect in campaigns Participation in Exhibitions – presenting green management activities and products Greening programs with Local Communities and partnerships with NGOs Sponsorship of environmental documentaries – eco classes for children

Our Slogan – PlanetFirst™ PlanetFirst underlines our mission to create better green experiences through Eco-innovation PlanetFirst means always considering our impact on the environment as we continue to design, develop and engineer innovative products PlanetFirst aims to engage and inspire audiences, businesses, employees and customers across the globe. Green is symbolic of a fertile, sustainable earth Blue represents clean, sustainable waters

Essential Alliances National Geographic Partnership Together with National Geographic Channel, Samsung is advocating a cleaner, greener way of life through the PlanetFirst™ initiative. Since 1888, National Geographic’s mission has been about “inspiring people to care about the planet”. Samsung similarly aims to raise the bar in eco-performance by inspiring everyone to think about the world more deeply.

Environmental Sustainability Business Sustainability = Business Sustainability

Thank You 16