A3 Retail – May 2007

Contents Brochures number per retailer - May 2007 / ALL DISTRIBUTION Retailers Share of Voice - May 2007 / References number (percent) - ALL DISTRIBUTION Share of Voice FOOD + NON FOOD - May 2007 / References number (percent) - ALL DISTRIBUTION Brands Types Share of Voice - May 2007 / References number (percent) - ALL DISTRIBUTION

Brochures number per retailer - May 2007 ALL DISTRIBUTION BIG C 23 CARREFOUR 14 TESCO LOTUS 21 CENTRAL FOOD HALL 3 FOODLAND 3 GOURMET MARKET 3 HOME FRESH MART 4 JUSCO 2 TESCO VALUE 1 TOPS MARKET PLACE 2 TOPS SUPERMARKET 10 VILLA MARKET 1 MAKRO 16 BOOTS 5 GUARDIAN 2 WATSONS 6 << Contents

Retailers Share of Voice - May 2007 References number (percent) - ALL DISTRIBUTION MAKRO 17,31 % TESCO LOTUS 16,76 % BIG C 15,91 % CARREFOUR 14,07 % TOPS SUPERMARKET 12,05 % HOME FRESH MART 4,66 % WATSONS 3,91 % FOODLAND 2,77 % BOOTS 2,06 % CENTRAL FOOD HALL 1,8 % TOPS MARKET PLACE 1,76 % GOURMET MARKET 1,63 % JUSCO 1,46 % GUARDIAN 1,35 % TESCO VALUE 1,3 % VILLA MARKET 1,19 % << Contents

Share of Voice FOOD + NON FOOD - May 2007 References number (percent) - ALL DISTRIBUTION BIG C 20,45 %38,97 %17,85 %10,73 %11,99 % CARREFOUR 22,55 %40,52 %22,06 %6,78 %8,09 % TESCO LOTUS 24,18 %34,94 %17,09 %11,14 %12,66 % CENTRAL FOOD HALL 39,53 %58,14 % FOODLAND 27,86 %64,12 %6,49 % GOURMET MARKET 50 %47,44 % HOME FRESH MART 30,28 %67,89 % JUSCO 27,07 %72,93 % TESCO VALUE 7,32 %57,72 %10,57 %20,33 % TOPS MARKET PLACE 39,88 %57,74 % TOPS SUPERMARKET 26,12 %69,05 % VILLA MARKET 17,27 %82,73 % MAKRO 24,59 %41,16 %14,5 %16,76 % BOOTS 98,9 % GUARDIAN 98,25 % WATSONS 90,26 % 5,44 % FRESH PRODUCE GROCERYH.A.S.H.S.S.TEXTILE << Contents

Brands Types Share of Voice - May 2007 References number (percent) - ALL DISTRIBUTION BIG C 64,23 %34,12 % CARREFOUR 61,19 %36,8 % TESCO LOTUS 57,49 %6,12 %36,39 % CENTRAL FOOD HALL 75 %25 % FOODLAND 74,34 %25,66 % GOURMET MARKET 63,46 % 5,13 % 31,41 % HOME FRESH MART 72,13 %11,24 %16,63 % JUSCO 80 %19,29 % TESCO VALUE 69,35 %12,9 %17,74 % TOPS MARKET PLACE 72,62 %25 % TOPS SUPERMARKET 75,09 %7,81 %17,1 % VILLA MARKET 96,49 % MAKRO 57,58 %14,02 %28,4 % BOOTS 53,3 %43,15 % GUARDIAN 79,84 %11,63 %8,53 % WATSONS 75,67 %12,83 %11,5 % NATIONAL BRANDPRIVATE BRANDFIRST PRICE BRANDNON IDENTIFIABLE BRAND << Contents