DSNA: A DATABASE FOR NETWORK ANALYSIS DOTT.SSA BARBARA LIVIERI

STEPS  Objectives and progress report  Understand what networks are and what KPIs are used;  Define the Goal – stakeholders’ diagram and elicitate requirements  E/R Diagram  Relational Model  Access and queries;  Assignments

Objectives and progress report Networks and KPIs Goal- stakeholders diagram and requirements E/R Diagram RM Access and queries Assignments

OBJECTIVE The aim is to develop a new tool, called DsNA (Database for Strategic Network Analysis), which enables KPIs monitoring and benchmarking.  Why is this important?  At the moment 50% of alliance fails, often due to the lack of a comprehensive analysis that combines strategic goals and KPIs.;  Performance measurement and management have a key role in the assessment of the achievement of alliance goalsand of how the strategic partnership is affecting firms.  How do we do this? We need:  a database, in which store all useful information on firms, financial statements, KPIs and so on;  a web interface to allow access from stakeholders

PROGRESS REPORT Work done  Information Model;  Requirement Analysis;  Research Plan;  System prototype. Results  2 published scientific contributions;  2 “works in progress”  Call for partnership:  Commerce Chambers (CCIAA);  Retimpresa;  Confindustria.

Objectives and progress report Networks and KPIs Goal- stakeholders diagram and requirements E/R Diagram RM Access and queries Assignments

NETWORKS AND THEIR RATIONALES  Which are the rationales that justify cooperation between firms? Cost minimization Transaction cost theory Result enhancement: firms cooperate in order to obtain resources or to retain them Resource based theory

NETWORKS AND THEIR RATIONALES Worldwide Globalization Cooperation and networks SMEs SBA (2008) Network agreements New competencies Exploit synergy Quickly develop of new strategies for changing markets EuropeItaly

WHY A FIRM SHOULD DRAW A NETWORK AGREEMENT?

IlSole24Ore Pmi.it

HOW FIRMS ARE REACTING Number of networks and involved firms Link

WHAT INFORMATION CAN YOU GET FROM THE AGREEMENT  Firms involved;  Contractual boundaries;  Goals;  Steps to achieve them;  Network related tasks;  Rights and obligations for firms;  Economic and governance aspects;  Time interval.

KPIS  We can use predefined KPIs, among which:  and some more, defined in order to satisfy stakeholders’ goals  Several others KPIs could be defined, but they are difficult to track when you don’t work in the organization you’re analyzing Economic ratios ROEROIROSROAEBIDTA Financial ratios NFSDebt/Equity Current ratio Quick ratio

KPIS – SOME EXAMPLES The easiest way is to look at the financial statements, which are generally restructured or presented in a different way from what Italian law requires.financial statements

Objectives and progress report Networks and KPIs Goal- stakeholders diagram and requirements E/R Diagram RM Access and queries Assignments

STAKEHOLDERS Network’s director Firm’s director Firm’s managers Employee  Researchers;  Consultants;  Network’s Associations (such as Retimpresa);  Policy makers  External subjects (e.g., banks)

FIRMS’ GOALS AND REQUIREMENTS ELICITATION Goals Firms (managers and directors) Pre-alliance phase G.1 Evaluating network suitability for specific business goals Alliance-phase G.2 Firm assessmentG.2.1 Financial analysisG.2.2 Benchmarking G.3 Share information (costs, suppliers, performance, …) Requirements G.1 Evaluating network suitability for specific business goals (competitivity, fiscal benefits, lower interest rate, improvement and increase of advertisement, growth of R&D)  R1 (DL). Information objects: firms, network agreements, financial statements, items. (Stored data)  R2 (BRL). KPIs calculation rules, privacy  anonimizazion, (derived data)  R3 (BRL). Visibility - managers and directors can see (DD):  their own analytic data;  Information on other firms of the network, depending on each firm choice;  synthetic data of other firms and networks;  R4 (PL). Reports and dashboards on R3 objects  R5 (PL). Filtering, search, ordering and comparison on R1 objects  R6 (PL). Overall navigation

NETWORK’S MANAGER’S GOALS AND REQUIREMENTS ELICITATION Goals Network’s managers G.2 Firm assessment G.2.1 Financial analysis G.2.2 Benchmarking G.3 Share information G.4 Network evaluation G.4.1 Projects assessment G.4.2 homogeneity G.4.3 distribution of benefits G.5 View statistics (synthetic data) Requirements G.5 View statistics (synthetic data)  R1 (DL). Required info: network size, firm size, industrial sectors, firms and networks age, performance trend, …  R2 (DL) Information objects: Firms, network agreements, financial statements, items, sector.  R3 (BRL). KPIs calculation rules, trend analysis and comparison, descriptive and inference statistics indicators, privacy  anonimizazion,  R4 (BRL). Visibility: synthetic data of other firms and networks;  R5 (PL). Statistical reports on R3 objects;  R6 (PL). Filtering, search, ordering and comparison on R1 information and R2 objects;  R7 (PL). Overall navigation

OTHER STAKEHOLDERS’ GOALS AND REQUIREMENTS Goals  Researchers and consultants are interests in all NM’s goals, plus the possibility do define new KPIs (G.6);  Network’s Associations and policy makers are interested in synthetic data (G.5) Requirements  Which requirements?

Objectives and progress report Networks and KPIs Goal- stakeholders diagram and requirements E/R Diagram RM Access and queries Assignments

E/R DIAGRAM NetworkFirmSector Includes Belongs to Network name Creation date From To Company name Start date Sector name Code Financial statement Accounting period From To Year n m1 n n m n Has m Item Value m n Made by Refers to 1 n Il presente diagramma può essere migliorato. Cosa modifichereste?

Objectives and progress report Networks and KPIs Goal- stakeholders diagram and requirements E/R Diagram RM Access and queries Assignments

POSSIBLE ASSIGNMENTS  Build a part of the website;  Queries;  Db.

APPLICATION STRUCTURE: THREE-LAYER ARCHITECTURE  Presentation layer (interface and interaction);  Business rule layer: rules of access to data and of data transformation (who has access to certain data and how data is transformed)  Data layer Data Entry Data Visualization e.g., forms, web pages, maps, other UI objects Presentation Layer Data queries/updates Data validation & processing Business Rules Layer Relational DB Lists & Feeds Data Layer