© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B © 2013 Institute for the Future. All rights reserved. SR-1563B Speaker Name | Speaker Title March 2013 GAME ANALYSIS: Top 25 Zones of Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

9 | “Know Your Line Worker” 2

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B Fair Trade goods have been expanding across markets since they first became commercialized in the late 1940s. Since then, we have continuously increased the amount of Fair Trade products we sell and buy while implementing certification and standardization bodies for Fair Trade products. Despite these efforts, a global protocol is still lacking, and many workers are still exploited. Recently we have seen a push to solve this problem by making procurement logistics—as well as factory, farming, and labor conditions— completely transparent. Whether designed by social entrepreneurs or concerned citizens, tools that make the chain of production transparent are fast becoming commonplace. Imagine a world where you are able to see the person who constructed your iPhone for you in China, just as we know the clerk in the local store where we shop for groceries. 3 9 | “Know Your Line Worker” | Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

Game players suggested ways to make labor violations and concerns knowable to the consumer. From creating apps that show you how your product arrived in your local store to building Internet tools that allow laborers around the world to tell their stories on a global scale, these ideas—when coupled with real-world examples of companies already making their entire chain transparent—have the potential to revolutionize Fair Trade. 4 9 | “Know Your Line Worker” | From the Players © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

5 That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA** 9 | “Know Your Line Worker” | Micro-forecasts from the Game *Cards have been lightly edited for readability **Player location was self selected

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6 Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7 Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8 Involve child worker syndicates in strategies to promote child work dignification and prevent child exploitation. Peru 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9 Thinking of FLA-Foxconn audit of Apple, maybe create *accessible* anonymous network for outsourced workers to contact domestic regulators. Canada 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK Involve child worker syndicates in strategies to promote child work dignification and prevent child exploitation. Peru

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 10 Use product/food barcodes - add info on carbon footprint, lifecycle, original producers - distribute barcode reading apps on mobile phones China 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK Involve child worker syndicates in strategies to promote child work dignification and prevent child exploitation. Peru Thinking of FLA-Foxconn audit of Apple, maybe create *accessible* anonymous network for outsourced workers to contact domestic regulators. Canada

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 11 Combo of big online consumers’ union plus mapping & vetting & pics of supply chains in developing countries 2 ensure safety & living wages. USA 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK Involve child worker syndicates in strategies to promote child work dignification and prevent child exploitation. Peru Thinking of FLA-Foxconn audit of Apple, maybe create *accessible* anonymous network for outsourced workers to contact domestic regulators. Canada Use product/food barcodes - add info on carbon footprint, lifecycle, original producers - distribute barcode reading apps on mobile phones China

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 12 Supply chains are so wildly confusing and so critical to understanding responsible buying. An online game that helps teach this'd be awesome USA 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK Involve child worker syndicates in strategies to promote child work dignification and prevent child exploitation. Peru Thinking of FLA-Foxconn audit of Apple, maybe create *accessible* anonymous network for outsourced workers to contact domestic regulators. Canada Use product/food barcodes - add info on carbon footprint, lifecycle, original producers - distribute barcode reading apps on mobile phones China Combo of big online consumers’ union plus mapping & vetting & pics of supply chains in developing countries 2 ensure safety & living wages. USA

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 13 9 | “Know Your Line Worker” | Micro-forecasts from the Game That’s such a great idea! And than we'll be able to watch out for those without voices. The app can be called “Foreign Labor Watchdog”* USA Do you mean an app that explains "fair trade" label and adds background info on a company's track record in workers' rights etc.? Singapore Popularization of apps that bring transparency to the sourcing and labor behind products USA/UK Involve child worker syndicates in strategies to promote child work dignification and prevent child exploitation. Peru Thinking of FLA-Foxconn audit of Apple, maybe create *accessible* anonymous network for outsourced workers to contact domestic regulators. Canada Supply chains are so wildly confusing and so critical to understanding responsible buying. An online game that helps teach this'd be awesome USA Use product/food barcodes - add info on carbon footprint, lifecycle, original producers - distribute barcode reading apps on mobile phones China Combo of big online consumers’ union plus mapping & vetting & pics of supply chains in developing countries 2 ensure safety & living wages. USA

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B Signals from the Present 14 9 | “Know Your Line Worker”

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 15 Quirky is a crowdsourced design and production company that allows the crowd to co-create new items they then produce. As part of their working model, Quirky employs total transparency, letting co-creators know what is happening with their products from the beginning to the end. Free2Work Free2Work has built an app that provides consumers with information on how their favorite brands relate to labor abuses such as child labor and slave labor. Free2Work assigns a grade to companies, offering a quick way to measure their labor standards. 9 | “Know Your Line Worker” | Signals from the Present Quirky Image Source: Image Source: