Year of Art 2012

Background The opening of the new building of the Tel Aviv Museum is a major international anchor for the city and the country. The new building will be the heart of a year of events which will deepen the city’s positioning as a cultural center. Designed by Arch. Preston Scott Cohen and Amit Nemelich, the new building is a dynamic ornament made of 430 polished cement panels.

Rationale The Year of Art is a major component of the city’s strategic plan to position Tel Aviv as a global city and a world cultural leader.

Goal The opening will serve as trigger for artistic and cultural activity throughout the city. The entire metropolitan area will come together in artistic celebrations.

Target Audience Art lovers General Public International Visitors

Activities September 2011: Activities begin in city schools. 2. October 2011: Official Opening by the Museum’s International Board. 3. Winter : Artistic activity in collaboration with the Greater Tel Aviv’s cultural institutions. 4. March : Public Exposure: A weekend of city-wide celebrations 5. April-July 2012: Exhibitions, conferences, artistic events

1. September 2011: Activities begin in city schools Special educational programs in the city’s schools Exposure of school children to the city’s cultural and artistic institutions

2. October 2011: Official Opening by the Museum’s int’l board October 26 – International press conference October 27 - Opening of Anselm Kiefer exhibit October 28 – Opening of Israeli Art exhibit October 30 – Inauguration of new building October 31 – International Board meetings November 1 – International symposium on museum architecture

3. Winter : Artistic activity in collaboration with the Greater Tel Aviv’s cultural institutions. Artistic and cultural activity with an emphasis on community initiatives and inclusion of national peripheral regions

4. March 22 nd 2012: Public Exposure Open-air artistic extravaganza Performances and special events in the city’s cultural institutions 24 hour festivities in the Museum

IKT 2012 – The International Association of Curators Conference Visits by leading international museum boards Fresh Paint – Israel’s leading art show Tel Aviv’s Houses from Within Education Conference 5. April-July 2012: Exhibitions, conferences, artistic events

Friday March 23: Children create Museum Saturday March 24: Open galleries throughout the city International Pecha Kucha Sunday March 25: European Capitals of Culture Directors’ Conference March : Popular Opening

Art Legacy Establishing an annual contemporary art event Inaugurating municipal studios for young artists Open-air exhibit space Positioning on global art tour map

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