What is Center for Persona Research and -Application? Center for Persona Research and –Application is an independent research and consultancy center at the IT-University, Copenhagen. The aim of the center is to help companies, to generate research to provide new research-based insights to companies. Our goals are: Help the industry to design better products Research on how personas are applied – worldwide Gather information and create a platform for information and knowledge on the persona method

What do we do?

Agenda Welcome – Lene Nielsen Presentation of the research findings – Sabine Madsen Coffee break Presentation of the research findings – Sabine Madsen Discussion about a maturity model – Iben Jensen The international dimension and plenary discussion – Iben Jensen Wrap up and good bye – Lene Nielsen