1. Copyright SDA Bocconi 2008 1 Study Tour “Made-in-Italy” 2009 Copyright SDA Bocconi 2008

2. 2 Day 1 Time 9:00 – 9:30 10:30- 11:00 11:00- 12:30 16:00- 18:00 Welcome by SDA Bocconi management The structure of Italian economic system: macroeconomic and political background Coffee-break The structure of Italian economic system: the corporate landscape Walking tour in Milan 12:30- 14:00Lunch break at Bocconi restaurant Lecture 9:30 – 10:30 14:00- 15:30Introduction to the assignment: SUSTAINABILITY OF MADE-IN-ITALY PRODUCTS IN THE GLOBAL CONTEXT Work in small groups on the questionnaire

3. Copyright SDA Bocconi 2008 3 Time Lecture Day 2 6:30 14:00 – 16:00 Departure from Milan Visit to Parmigiano Reggiano (Parmezan) cheese-making farm Visit to Lamborghini (museum and production facilities) 12:30- 14:00Lunch break at a typical Italian trattoria 8:30 – 10:30 18:00Return to Milan

4. Copyright SDA Bocconi 2008 4 Day 3 Time 10:30- 11:00 11:00- 12:30 National context and firms’ international competitive advantage: detailed discussion of assignment (Parmigiano Reggiano and Lamborghini) Coffee-break Work in small groups 12:30- 14:00 Lecture 9:00 – 10:30 Lunch break at Bocconi restaurant Work in small groups

5. Copyright SDA Bocconi 2008 5 Day 4 Time Lecture 12:30- 14:00 Work in small groups Lunch break at Bocconi restaurant Work in small groups

6. Copyright SDA Bocconi 2008 6 Day 5 Time Lecture Presentations by small groups9:00 – 10:30 Differentiation strategies: lessons learnt from Made-in-Italy business models PROGRAMME WRAP-UP 11:00-12:30 10:30- 11:00Coffee-break

7. Copyright SDA Bocconi 2008 7 ALTERNATIVES FOR THE CASE STUDY: State-of-art CRM and supply chain management: IVECO Globalization, new entrants and “traditional” sectors: wine- making industry Italian design-based companies Family-run companies International strategies of European companies: any kind of industry that can be of your interest