Organizational Culture, Creativity, and Innovation Chapter Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Learning Objectives 1.Define organizational culture, and identify its core characteristics and the various functions it serves in organizations. 2.Describe the four forms of organizational culture specified by the competing values framework. 3.Explain the factors responsible for creating and transmitting organizational culture, as well as those for making it change Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Learning Objectives 4.Define creativity and describe the basic components of individual and team creativity. 5.Describe various approaches to promoting creativity in organizations. 6.Identify the basic forms and targets of innovation and the stages of the innovation process Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Organizational Culture A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members 14-4 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Organizational Culture’s Role 14-5 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Organizational Culture Forms 14-6 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Transmitting Organizational Culture  Symbols  Slogans  Stories  Jargon  Ceremonies  Statements of principle 14-7 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

How Organizational Culture Changes  Composition of workforce  Mergers and acquisitions  Strategic cultural change  Responding to the Internet 14-8 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Creativity Components 14-9 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Creativity-Relevant Skills  Break mental sets and take new perspectives  Understand complexities  Keep options open and avoid premature judgments  Follow creativity heuristics  Use productive forgetting Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Creativity Process Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Training People to Be Creative  Encourage openness to new ideas  Take time to understand problem  Promote divergent thinking Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Developing Creative Work Environments  Provide autonomy  Provide exposure to other creative people  Allow ideas to cross-pollinate  Make jobs intrinsically interesting Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Developing Creative Work Environments  Set own creative goals  Support creativity at high organizational levels  Have fun!  Promote diversity Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 14-14

Innovation Targets  Product  Service  Process  Marketing Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall  Supply chain  Business model  Organizational

Organizational Innovation Process Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

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