Charmin advertisement alongside of Warren news clip.

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Presentation transcript:

Charmin advertisement alongside of Warren news clip

Percentages may not equal 100 due to rounding Do you remember the brand featured in the advertisement that was shown in the beginning of this video clip? (n=888)

Percentages may not equal 100 due to rounding Do you feel that the Charmin brand sponsors/supports the content shown in the featured video clip? (n=838)

Percentages may not equal 100 due to rounding In what way has your perception of the Charmin brand changed after viewing their advertisement alongside of the featured video clip? (n=838)

Match.com advertisement alongside the Batista news clip

Percentages may not equal 100 due to rounding Do you remember the brand featured in the advertisement that was shown in the beginning of this video clip? (n=222)

Percentages may not equal 100 due to rounding IF YES: Do you feel that the Match.com brand sponsors/supports the content shown in the featured video clip? (n=222)

Percentages may not equal 100 due to rounding In what way has your perception of the Match.com brand changed after viewing their advertisement alongside of the featured video clip? (n=222)