Mobile Advertisements on Context-based Information Supervisors: Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação) José Pedro Cardoso

Summary Introduction (contextualization) Problem Objectives and Motivation State-of-the-art revision Methodologies Work plan Bibliography 1

Introduction (contextualization) (1/2) “Information overload”  Advertisements from companies Filter information Context as a Service (CaaS) 2

Introduction (contextualization) (2/2) Context Management Platform – XCoA Context information (Location, Preferences, Social Networks) Multi-platform application (Android, iOS, Windows Phone 7, etc.) 3... PubSub Social Networks Context Agents Context Providers Context Broker Context Consumers

Problem Too much information, too many sources, too much lost time Miss important ads because of non-relevant ones Constantly changing environment (context) Different kinds of context information Information (ads) presents itself:  Images;  Videos;  Text;  Etc. 4

Objectives and Motivation Objectives End-user application Explore XCoA Refine rules engine Motivation An application both:  Event-oriented;  User-oriented. “Humanization” of the backend Expansibility of the project 5

State-of-the-art revision Projects: MobiLife - MobiLife Integrated Project C-CAST - Project Context Casting MUSIC - Self-Adapting Applications for Mobile USers In Ubiquitous Computing Environments WHERE2 - Wireless Hybrid Enhanced Mobile Radio Estimators (Phase 2) Technologies: XCoA - Context Management Platform Rhodes - Cross-Platform Mobile Development Framework 6

Methodologies Requirements: Study of mobile apps that deal different kinds of media Study and analysis of XCoA platform and similar ones Study of content selection algorithms based on context-information Design: Define the app’s architecture and modules Define the new components for the rules engine Development: Solution will be developed by objectives Every version will be tested and validated Support: Wiki – storage of all content for thesis SVN – storage of all developed products 7

Work plan Dates 8

Bibliography [1] Gomes, D.; Gonçalves, J.M.; Santos, R.O.; Aguiar, R.;, "XMPP based Context Management Architecture," GLOBECOM Workshops (GC Wkshps), 2010 IEEE, vol., no., pp , 6-10 Dec doi: /GLOCOMW [2] Sarah Allen, Vidal Graupera, Lee Lundrigan, 2010, Pro Smartphone Cross- Platform Development: iPhone, Blackberry, Windows Mobile and Android Development and Distribution [3] Abhishek Nalwaya, 2011, Rhomobile Beginner's Guide [4] - Mobilife [5] - C-CAST [6] - MUSIC [7] - WHERE2 9