1 Top 12 Incentive Trends of 2012: What they Mean For Your Business Motivation Show Session SM011 - Room W475b October 2012

Our Mission Advance the Science Increase the Awareness theIRF.org 2

Today’s Topic 3 White Paper Stats/Sources Questions

#1: The Velocity of Change is Increasing 4 Fall Session Barrier to Growth Pulse Studies

Highlights: Core Issues 5 *Previously question was asked as; “Sensitive to perceptions of program extravagance to the extent that it would impact the type of company program awards and inclusions”

Perceived Impact of the Economy on Ability to Plan and Implement Incentive Travel Programs 6 In the coming year what impact will the economy have on your ability to plan and implement travel incentive programs? (N=151)

Perceived Impact of the Economy on Ability to Plan and Implement Merchandise Non-Cash Incentive Programs 7 Do you anticipate budgets for merchandise non-cash incentive programs in the coming year to…(n=124)

1. “Fast HR” = Growing need for Non-cash R&R 2. Shrinking planning cycles 3. Elevated decision-making 4. Increased focus on “agility” and “above and beyond” 5. Continued concern over “extravagance” IMPLICATIONS Velocity of Change 8 Trend 1

Trend #2: Budgetary Pessimism [?] 9

Anticipated Changes In Coming Year With Regards To Incentive Travel Accommodations 10 In the coming year, what changes, if any, will be made with regard to accommodations for incentive travel programs? Check all that apply.(n=151, multiple response)

Anticipated Changes This Year With Regards To Merchandise Non-cash Incentive Programs Award Selections 11 With regard to merchandise non-cash incentive programs, what changes,, will be made this year with award selections? Select all that apply. (n=75)

Anticipated Changes In Incentive Travel Program Budgets for This Year 12 In the coming year, do you anticipate budgets for incentive travel programs in general to… (n=151)

Anticipated Changes In Non-Cash Incentive Program Budgets for This Year 13 Do you anticipate budgets for non-cash incentive programs in the coming year to...(n=124)

Travel: Cutting back on gifts, shortening trips, Booking Off Season, Staying in North America Caribbean Growing Use of Individual Travel Growing Use of Gift Cards (50-60%) IMPLICATIONS Budgetary Pessimism 14 Trend #2

Trend #3: Mobile is the New Static B x 3 50% Adv. Users 10% natives 1/3 prefer Phone

Growing Preference of Mobile 10% Using – 35% Implementing 24/7 Access Is An Expectation Gamification, QR Codes, Social media Security Concerns IMPLICATIONS Mobile Uprising Trend #3 17

Game Mechanics Are Everywhere Tipping Point 70% have 1 50% Innov Common Principles

NOT ABOUT SPIN & WIN  Employees & consumers expect technology to be engaging Ensure skill level matches required performance Games increase retention 36% incentive planners using gaming mechanics on website Dell World Conference Game Mechanics IMPLICATIONS Trend #4 19

Trend #5: Proof Positive 20

Acceptance = Opportunity, not shoe in  Provide Research (see appendix)  Map Implications  Show ROI  Ensure process is clear and transparent  Speak their language IMPLICATIONS Proof Positive Trend #5 21

Trend #6: We’re All Marketers Now 22

Growth in “Brand Alignment” and “Customer Service” Efforts CMO’s must be aware of R&R Infrastructure More Cross-Functional and Team Collaboration Efforts IMPLICATIONS We’re All Marketers Now 23 Trend #6

Trend #7: Retention and Culture 24 The Myth: Happy to Have a Job

Trend #7: Retention and Culture 25 Who Are They

Negative Impact on Culture (59%) Success of ‘Rewarder Organizations’  Generate 250% more Ideas Importance of R&R for Efforts/Results R&R for Collaboration/Teamwork IMPLICATIONS Retention Myth and a Culture of Innovation 26 Trend #7

Trend #8: We’re High Tech and Low Touch 27 75% Allow Social Networks Doubled over 55 Preferred Method Collaborate

A Social/Virtual Workplace & the Need for Face to Face Virtual Distance makes business travel a valued luxury Integrating Social Media Imperative Face to Face Imperative for new teams and positive emotional climate IMPLICATIONS 28 Trend 8

Trend #9: Wellness Required 29 Starbucks #1 Spending > 39 on infant, female, male mortality 25 by 25 75% treatable

Wellness programs return $3 for each $1 invested R&R increases participation (a lot!) Integrate Wellness and R&R programs Include healthy lifestyles in travel programs IMPLICATIONS Wellness Required 30 Trend #9

#10: Convergence and Integration is Common 31 Technology Convergence – 30% Job Footprint – 2/3 Unpaid OT – Overemployed

Convergence of Jobs and Tools Continued Tool Integration Ensure you are aware of technical and role landscape IMPLICATIONS Convergence and Integration 32 Trend #10

Trend #11: Globalization 33 BRIC Growth (3B) ¼ economic activity is global Symposiu m

GLOBALIZATION Growing middle class (BRIC) Global companies need to align & engage employees worldwide Requires local relevance R&R need to reflect local culture One size does not fit all  Communications  Legalities IMPLICATIONS 34 Trend #11

Trend #12: Corporate Social Responsibility 35 Top 10 on Exec Agenda 2/3 don’t know how to make it relevant 48% of Planners

R&R needs to be “CSR sensitive” Digital vs paper Eco-friendly travel Sourcing of awards Employee participation voluntary IMPLICATIONS Sustainability 36 Trend #12

Questions 37