THE MSUNDUZI MUNICIPALITY AN ECONOMIC DEVELOPMENT STRATEGY FOR A GROWING CAPITAL CITY

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 1 INTRODUCTION City has a rapidly growing economy City has a rapidly growing economy Poverty and unemployment remain key issues Poverty and unemployment remain key issues Strategy must further develop the economy and generate sufficient employment Strategy must further develop the economy and generate sufficient employment

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 2 MARCH 2000 CONFERENCE First ever investment conference in the city First ever investment conference in the city Potential growth sectors were identified, viz. tourism and aluminium downstreaming Potential growth sectors were identified, viz. tourism and aluminium downstreaming Key properties were put out for development proposals Key properties were put out for development proposals

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 3 HULETT ALUMINIUM

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 4 ALLTUBE FACTORY

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 5 INCENTIVES PACKAGE City announced a new concessions package City announced a new concessions package New and expanding business qualified New and expanding business qualified Concessions were extended to both industrial and commercial activities Concessions were extended to both industrial and commercial activities

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 6 INVESTMENT FACILITATION TEAM Multi-disciplinary team approach Multi-disciplinary team approach Team meets twice monthly and deals with concessions applications and development proposals Team meets twice monthly and deals with concessions applications and development proposals One-stop facilitation approach has been well received by developers One-stop facilitation approach has been well received by developers “The Msunduzi Municipality is the most co-operative, knowledgeable and proactive I have ever dealt with.” Jim McLean, MD Liberty Properties, Developers of the Liberty Midlands Mall. “The Msunduzi Municipality is the most co-operative, knowledgeable and proactive I have ever dealt with.” Jim McLean, MD Liberty Properties, Developers of the Liberty Midlands Mall.

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 7 TOTAL INVESTMENTS Since new investments and 40 expansions have received concessions Since new investments and 40 expansions have received concessions Total investments exceeds R4 billion Total investments exceeds R4 billion 7000 new jobs created 7000 new jobs created

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 8 FLAGSHIP PROJECTS Golden Horse Casino and Hotel Complex Golden Horse Casino and Hotel Complex Liberty Midlands Mall, regional shopping centre Liberty Midlands Mall, regional shopping centre CBD Extension Node development CBD Extension Node development Freedom Square Development Freedom Square Development

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 9 GOLDEN HORSE CASINO AND HOTEL

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 10 REGIONAL SHOPPING CENTRE

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 11 MOTORWORLD CBD EXTENSION NODE

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 12 CAPITAL CITY STATUS Capital coalition formed to lobby support Capital coalition formed to lobby support City declared the sole capital in April 2004 City declared the sole capital in April 2004 Government departments relocated to the city Government departments relocated to the city

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 13 PREMIER’S OFFICES

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 14 MOTOR VEHICLE COMPONENTS SECTOR Currently about 11 companies in the sector Currently about 11 companies in the sector Approximately 40 motor components made in the city Approximately 40 motor components made in the city

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 15 MOTOR VEHICLE COMPONENTS SECTOR

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 16 BUSINESS CONFIDENCE At an all time high At an all time high Business turnover has doubled since 2003 Business turnover has doubled since 2003 Insolvencies have halved Insolvencies have halved Job creation is steadily increasing Job creation is steadily increasing Confidence index is at 85 Confidence index is at 85

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 17 EPI GRAPH

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 18 TOWARDS AN ECONOMIC DEVELOPMENT STRATEGY Knowledge and Exchange programme comes at an opportune time Knowledge and Exchange programme comes at an opportune time Virginia Beach experiences will be valuable Virginia Beach experiences will be valuable Action Plan identifies actions steps and time frames, and goals Action Plan identifies actions steps and time frames, and goals

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 19 ACTION STEPS Appoint a consultant Appoint a consultant Hold economic development strategy workshops Hold economic development strategy workshops Review all studies and plans done to date Review all studies and plans done to date Development of the strategy Development of the strategy Obtain council approval as part of the IDP Obtain council approval as part of the IDP Develop project implementation timeline Develop project implementation timeline

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 20 SHORT TERM GOALS Staffing to manage development initiatives Staffing to manage development initiatives Business retention and expansion programme Business retention and expansion programme Development of tourism products Development of tourism products

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 21 TOURISM PRODUCTS

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 22 PIETERMARITZBURG RAILWAY STATION

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 23 SHORT TERM GOALS Increase funding for tourism sector Increase funding for tourism sector Creation of industrial sites Creation of industrial sites Creation of city improvement districts Creation of city improvement districts Implementation of informal and street trading plan Implementation of informal and street trading plan Compilation of an economic data base Compilation of an economic data base

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 24 FREEDOM SQUARE

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 25 LONG TERM GOALS Monitoring the city ’ s economy and amending the strategy periodically Monitoring the city ’ s economy and amending the strategy periodically Investigate the creation of new revenue streams Investigate the creation of new revenue streams

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 26 PROGRESS MADE TO DATE 80% of District turnover generated by Msunduzi 80% of District turnover generated by Msunduzi District and Msunduzi strategies must be aligned District and Msunduzi strategies must be aligned Agreement reached on a District-wide economic development strategy Agreement reached on a District-wide economic development strategy Joint funding between Msunduzi and the District Joint funding between Msunduzi and the District A consultant has been appointed A consultant has been appointed Project team has been established Project team has been established

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 27 TERMS OF REFERENCE Phase 1 – information gathering Phase 1 – information gathering Phase 11 Phase 11 Visioning and strategic planningVisioning and strategic planning ProcessesProcesses Policy FrameworkPolicy Framework

11/26/2014 THE ECONOMIC DEVELOPMENT & GROWTH STRATEGIC BUSINESS UNIT 28 CONCLUSION The strategy will form part of the IDP The strategy will form part of the IDP Key areas of the strategy should be included as KPI ’ s in performance agreements Key areas of the strategy should be included as KPI ’ s in performance agreements Strategy must: Strategy must: meet national goals of halving unemployment by 2014 meet national goals of halving unemployment by 2014 Contribute positively to the financial viability of the municipalityContribute positively to the financial viability of the municipality Yield a globally competitive and job creating economyYield a globally competitive and job creating economy Contribute substantially to a better life for ALL the people of MsunduziContribute substantially to a better life for ALL the people of Msunduzi