2010 Stormwater Survey North East Wisconsin Stormwater Consortium

Who we are: 46 municipal members (12 Cities, 13 Townships, 11 Villages, 5 County) 11 business partners What we do: Work together to meet Stormwater Permit Requirements

NR Permit Requirements Public Education and Outreach … conduct equivalent public outreach to increase awareness of storm water impacts on waters of the state

… encourage the public to change behavior that may cause storm water pollution from sources including automobiles, pet waste, household hazardous waste and household practices NR Permit Requirements Public Education and Outreach

The survey was developed to provide base-line results for a new campaign direction as well as comparison results from the 2005 survey. The survey was also developed to meet the requirements for a grant. The grant required us to conduct a follow-up survey to measure results of our 2009 phosphorous campaign. Behavior based questions included in the 2005 survey remained to find out what behaviors had changed, what people are doing and what people are still willing to do. New questions regarding where people are willing to learn about water quality were added to direct a future campaign.

Stormwater Awareness Current Practices Target Markets for upcoming campaigns Effectiveness of 2009 Phosphorous campaign Learn about:

400 phone surveys completed for the five county area: Brown Calumet Fond du Lac Outagamie Winnebago Fond du Lac Outagamie Calumet Winnebago Brown Surveys were conducted between April 21 st and May 6 th, 2010

Location (County) NEWSC Area Census Survey Percent Brown 33% 39% Calumet 6 6 Fond du Lac 1415 Outagamie 2319 Winnebago 2421 Individual respondents for the survey were representative of the county populations involved.

RESULTS

Stormwater Awareness

According to the U.S. Census the Five County Area is 73% Urban and 27% Rural other breakout 38% said a lake, bay, river, pond or creek 38% believed it went to a ditch or field 17% said into their yard 7% said the road 60% 32% 7% When stormwater runoff leaves your property, where does it go?

For stormwater that does enter a storm drain or ditch, where do you believe it ultimately ends up? Another location: 57% Creek, river or bay17% Swamp,Stream or Ravine 21% Backyard, Lot or Field 5% Road or Other

…..stormwater that enters a storm drain or ditch, ultimately ends up in a Municipal Sewage Treatment Facility. 32% believe……

Comparison

NEWSC MAMSWaP Year TypePhon Responses * MAMASWaP – Madison Area Municipal Storm Water Partnership

Where do you believe stormwater ultimately ends up? NEWSCMAMSWaP River or lake without treatment60%56% Municipal Sewage Treatment System 32%15% Field or Infiltration Basin24%11% Holding Pond17%13% Another Location16%n/a Im not sure where the water goesn/a20%

Water Pollution Contributors

On a scale of 1 to 6, tell me to what extent you feel each of these items contributes to water pollution. 1 Does not Contribute 6 Major Contributor

Pollution Items 1 Does not contribute Major contributor Dont know Discharges from industry4%5%10%11%20%47%3% Disposal of used motor oil and antifreeze Improper disposal of household hazardous waste Lawn or urban pesticides Agricultural fertilizers and pesticides Lawn or urban fertilizers Manure from farm animals Storm water runoff from streets Street salt and sand Soil from farm fields Storm water runoff from rooftops, parking lots & driveways Pet waste Soil from construction sites Grass clippings and leaves

Scale 4-6 CombinedRankedPercentage Agricultural fertilizers and pesticides182 Lawn or urban pesticides279 Discharges from industry378 Lawn or urban fertilizers477 Disposal of used motor oil & antifreeze571

Scale 1-3 CombinedRankedPercentage Grass clippings and leaves173 Soil from construction sites258 Pet Waste258 Storm water runoff from rooftops, parking lots & driveways357 Storm water runoff from streets448 Soil from farm fields543

Grass Clippings and Leaves

Comparison

NEWSC MAMSWaP East River Watershed Year TypePhon Responses * MAMSWaP – Madison Area Municipal Storm Water Partnership

Which are MAJOR contributors to water pollution?

Best Management Practices

I am going to read you a list of lawn care and home practices. Please tell me if you already do this, would be willing to do this or not willing to do this.

More people are doing more water friendly practices in 2010 than 2005 The amount of people willing to change behavior has decreased but there are still people willing to change The number of people not willing to change behavior has stayed fairly constant from 2005 to 2010

Evaluation of the NEWSC 2009 Phosphorous Education Campaign

Television Radio Billboards

In 2009, the Northeast Wisconsin Stormwater Consortium launched an advertising campaign for NEWWaterWisconsin.org, featuring a green haired guy who often said Hey Neighbor. Do you recall seeing any part of this campaign? 14% said Yes

Where do you recall seeing ads for this campaign? 79% said Television 9% said Billboard 8% said Newspaper 4% said Radio

Do you remember what the campaign message was about? 30% were able to accurately recall part of the message 16% recalled but were inaccurate 54% could not provide response

Comparison

NEWSC MAMSWaP Year TypePhon Responses * MAMASWaP – Madison Area Municipal Storm Water Partnership

NEWSCMAMSWaP Myfairlakes.com MAMSWaP Dont Leaf Them SloganAre You Sweeping? Hey Neighbor Green Hair Guy NEWWaterWisconsin.org MyFairLakes.com In Dane, only the rain goes down the drain Dancing Umbrellas Love your Lakes, Dont Leaf Them Media Outlet Television, Radio, Billboard, Yard Stakes Television, Radio Billboard, Yard Signs, Brochures, Coasters, ect. GoalEncouraged viewers to sweep grass clippings, conduct soil tests and visit the website Encouraged viewers to visit the website Encouraged viewers to keep leaves from getting into lakes and streams Follow up Survey 7 months after campaign end 7 months after campaign end ¾ way through campaign Recall14%29%50%

Direction of our future campaign

How frequently do you visit each of the following places?

The percentage of people that frequently or sometimes visit

How likely would you be to take a moment and learn about water quality from a display set up at the places you visit?

Direction of our future campaign

Stormwater carrying pollutants enters our local waterways untreated. We value our water resources. Its time to protect our water.

Heres what YOU can do! Continue to focus on behaviors that people are willing to change 40% Utilize a rain barrel 28% Establish a rain garden 27% Stop using chemical fertilizers 24% Stop using weed killers 23% Stop using salt to melt ice

Survey Funded by: Northeast Wisconsin Stormwater Consortium Survey Prepared by: Survey Center – St. Norbert College

Mailing Address: PO Box 1861 Appleton, WI Phone: (920) Fax: (920) Fostering Partnerships Sharing Information Administrative Efficiency Pooling Financial Resources The Full Survey is available on the NEWSC website