7/9/ Mat Troi Be Tho Franchise Viet Nam 2014 Global Conference on Social Franchising for Health October 22 – 24, 2014, Cebu, Philippines

Oct Alive & Thrive Multi-year initiative (2009–2017) Bangladesh, Ethiopia, Viet Nam & India Save more than half a million children’s lives by significantly improving breastfeeding and complementary feeding policies and practices at scale Funded by the Bill & Melinda Gates Foundation

Oct Franchise model – Viet Nam First franchise model providing Infant and Young Child Feeding counseling services ~800 franchises across 15 provinces; nested in the government’s health system Objectives: Double the exclusive breastfeeding rate Improve quality and quantity of complementary foods Reduce stunting by 2% each year

Oct EBF Promotion 3 rd Trimester Pregnancy 3 Contacts - 7 th, 8 th, and 9 th month of pregancy 2. EBF Support Delivery 1 Contact - At delivery & during stay at health facility 3. EBF Management 0-6 months 4 Contacts - One contact 2-4 weeks post delivery; 3 between 1-6 months 4. CF Education 5-6 months 1 Contact months 5. CF Management 6-24 months 6 Contacts - Between months of age Standardized Face-to-Face Counseling Services 15 contacts over 27 months (minimum = 9 contacts) 8 contacts7 contacts

Oct Television National & Provincial Out of Home Billboards, LCD Screens, Print ads on outside of buses, Loudspeakers Digital IYCF Website, Forum, Online Counseling, Fan Page, Mobile App, iTVCs Print Posters Supported by Mass Media & Online Counseling

Oct Performance Metrics: Service Delivery Coverage: Reached more than 80% of mothers with children under 2 years Reached ~600,000 unique clients (January 2012 to July 2014) Volume: ~100,000 counseling contacts delivered per month across the network ~2,000,000 counseling contacts (January 2012 to July 2014) Source: A&T Monitoring Data

Oct Performance Metrics: Outcome 21% Data Source: Process Evaluation 2010 & 2013 Data n=2042n=2,045 Exclusive breastfeeding more than tripled

Oct Sustainability & Replication SUSTAIN 781 franchises REPLICATE 240 franchises > 1,000 franchises Financing mechanisms: – User fee collection – Selling Micro Nutrient Powders – Selling Mother and Baby booklet – National Nutrition Target Program Budget – Provincial budgets

Oct For more information, visit and