Pandoras Cloud Cover: Integrating the pieces without the usual hassles Collaboration Eyal Shavit: SnapLogic Mark Brennan: Pandora 1

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Eyal Shavit SnapLogic 3

Session Objectives 1.SnapLogic for Cloud Integration 2.Pandoras Cloud Cover: a strategic move to the cloud 3.Demonstration: Pandora / SnapLogic 4

What is SnapLogic? 5 A Platform to easily connect any number of applications and move data between them Simple, Scalable, Extensible, Flexible and Affordable Our vision: SIMPLIFY. Hide complexity No more Hand-Coding. User experience Web2.0 + Integration = Integration 2.0

Pandoras Challenges Explosive growth: –65M+ users, New listeners doubled from 25K to 50K/day Growth & scale only achievable via world-class cloud operations –BUT operations are only as fast as your weakest link: getting all the clouds to talk to each other Integration should be a strategy, not an afterthought 6

Mark Brennan Pandora 7

About Pandora Internet Radio – Music Genome project Mission: connect you with the music YOU like Founded employees 65M+ registered listeners 0.5M Pandora One subscribers – premium Products Used Cloud: Salesforce.com CRM, Operative, Zuora, GoodData, Xactly, DoubleClick, Coupa, Box.net, ExpenseWire, Adaptive Planning Integration Platform: SnapLogic 8

Pandoras Vision Business solutions for tomorrows economy: cloud + agile + seamless business processes Modern enterprise operating in the cloud Exploit the economic advantage of the Cloud Agile, flexible, responsive solutions that adapt to Pandoras growth Vendors that can be trusted to deliver core business functions Going to the cloud will change the DNA of your company, creating a genuine competitive advantage in the marketplace 9

Pandoras Challenges The hardest part of moving to the Cloud is getting all the clouds to talk to each other Cloud innovation – forging ahead Integration Tools – lagging behind Preparing for next phase of growth: Need business agility Critical to choose & prove best-of-breed solutions ERP > Best of breed (BOB) > Seamless BOB Cloud economics not realized in silos 10

IT Transformation Infrastructure IT Control culture Just Do IT Business-driven Real Time, fast fix Datacenter Apps Costly overhead Freeze business Multi-Cloud SaaS Robust, Flexible, Scalable Physical desktop Support burden Productivity Obstacle Virtual desktop Do anything, from anywhere Rigid integrations IT-managed = Long lead time Integration 2.0 Internal / external / social Easy to modify Big Bang Projects Disrupt business Competitive disadvantage Agile / Scrum Constant Evolution Smaller more frequent change THAT WAS THEN THE FUTURE IS NOW 11

Pandoras Cloud Cover 12

Pandoras Cloud Cover 13

SnapLogics Differentiation 1.Adaptability 2.Extensibility 3.Trust 4.Speed 5.Economy 14

Pandora Cloud Cover using SnapLogic 15 Demo 1: Operative >> Salesforce Demo 2: Twitter >> GoodData Demo 2: Salesforce >> GoodData

Demo 1 Problem: Stream Critical Ad campaign data from Operative into Salesforce Solution: Operative Snap Salesforce Snap Build a pipeline (once) Run (as often as you like) 16

Pandora Cloud Cover using SnapLogic 17 Demo 1: Operative >> Salesforce Demo 3: Twitter >> GoodData Demo 2: Salesforce >> GoodData

Demo 2 Problem: Stream Salesforce data to GoodData to get deeper intelligence Solution –GoodData Snap (Salesforce is already connected) –Build a pipeline –Run 18

Demo 3 19

Demo 3 Problem Get an external data source to augment internal data in GoodData Solution – Twitter Snap (GoodData is already connected) – Build a pipeline – Run 20

Pandoras Results Buying a trajectory rather than a fixed feature set Robust integration platform that evolves with Pandoras needs Based on early success, convinced that SnapLogic is best of breed –Automation of a process e.g. Quote-to-Collect –Simple solution: Server + Snaps –Savings –Rapid deployment 21

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Mark Brennan Director, Business Solutions Eyal Shavit Sr. VP, Products Question & Answer PANDORA SNAPLOGIC Thank Booth Solutions Booth 250 snaplogic.com store.snaplogic.com 23

Pandoras Cloud Cover: Integrating the pieces without the usual hassles 24