EDUCATION IN HUMAN VALUES

A DENTAL PASTE PRODUCTION COMPANY GOALGATE WAS IN THE PATCH OF BAD FINANCIAL FORTUNES. ITS SALES REVENUE HAD BEEN FALLING SHARPLY EACH MONTH FOR OVER A YEAR. DESPITE HERCULEAN EFFORTS THE SLIDE IN SALES DID NOT COME TO HALT. THE STEADY DROP IN THE MARKET SHARE OF THE COMPANY AND EROSION OF PROFITS, HAD DEEPLY DISTRESSED THE TOP MANAGEMENT OF THE COMPANY.

TO BRAIN STORM THE PROBLEM AND TO FIND A WORKABLE WAY TO REVERSE THE DECLINING TREND, THE MANAGING DIRECTOR(MD)OF COMPANY CALLED FOR A MEET OF CHIEF MARKETING MANAGERS OF ALL THE STATES OF THE COUNTRY. AN ANIMATED DISCUSSIONS BEGAN IN THE MEETING WITH EACH PARTICIPANT VOICING HIS VIEWS ON TURN AROUND STRATEGY. ALL THE PARTICIPANTS WERE TOO ANXIOUS TO CRACK THE PROBLEM.

ONE BY ONE, THE CHIEF MARKETING EXECUTIVES GAVE A PRESENTATION OF THEIR ACTION PLAN TO RECAPTURE THE MARKET AND EMERGE BACK AS THE MARKET LEADER.HOWEVER,NO CONSENSUS COULD BE REACHED AS NONE OF THE IDEAS WAS CREATIVE TO INSPIRE THE CONFIDENCE OF THE MD.ALL THE MARKETING EXECUTIVE BECAME EXTREMELY TENSED AND FLOW OF IDEAS DRIED UP. MD BEING OPTIMISTIC EXPECTED,WHILE THE MARATHON DISCUSSIONS CONTINUED,SOME BRILLIANT IDEA TO SPRING FROM THE PARTICIPANT’S MIND. BUT NO SUCH EXTRAORDINARY IDEA CAME TO LIGHT.

WHILE THE BRAIN STORMING SESSIONS CONTINUED UNABATED, A LIVERIED CLASS IV ATTENDANT SERVING TEA WAS WITNESSING THE ENTIRE PROCEEDINGS SILENTLY. LATER IN THE EVENING WHEN NO CONSENSUS COULD BE HAD,HE MUSTERED ENOUGH COURAGE TO REQUEST THE MD FOR PERMISSION TO SHARE HIS VIEWS. SEEING THIS DEVELOPMENT,MOST OF THE EXECUTIVES RIDICULED THE EARTHLY RANK AND FILE MAN’S INITIATIVE. HOWEVER, SOMETHING APPEALED TO THE MD AND HE PERMITTED THE ATTENDENTANT TO SPEAK HIS MIND OUT.

FOLDING HIS HANDS IN RESPECT TO THE AUGUST GATHERING, THE CALM AND COMPOSED ATTENDANT BEGAN TO ADDRESS IN HINDI.THE ENGLISH VERSION WAS THE FOLLOWING, “WE ALL ARE BOUND BY OUR FORMED HABITS.WE ALL FUNCTION LIKE A MACHINE RATHER THAN A VIGILANT CONSCIOUS BEING. IT IS VERY TOUGH TO CHANGE A HABIT. FOR INSTANCE IF YOU REMOVE THE LETTER ‘A’ FROM THE WORD HABIT THE EXPRESSION ‘ABIT’ REMAINS. IF YOU FURTHER TAKE AWAY ‘A’ THE WORD ‘BIT’ REMAINS.IF WE REMOVE ‘B ‘ ALSO, THE WORD ‘IT’ REMAIN. FINALLY YOU REMOVE ‘I ‘ THE LETTER ‘T ‘ STILL REMAINS. THUS IT IS VERY DIFFICULT TO REVERSE AN OLD HABIT” CONCLUDED THE UNEDUCATED ATTENDANT.

HE FURTHER SAID “ENCASHING ON THIS ASPECT OF HUMAN BEHAVIOUR,IF WE ENAHNCE THE DIAMETER OF THE OPENING OF THE DENTAL PASTE TUBE, PEOPLE WILL HABITUALLY PRESS THE TUBE WITH SAME PRESSURE AND HIGHER QUNTITY OF PASTE SHALL BE CONSUMED. THIS WILL CERTAINLY INCREASE OUR SALES AT LEAST BY 2O%. HEARING THIS BRILLIANT IDEA ALL THE EXECUTIVES WERE STUNNED. THEY HAD NEVER THOUGHT OF SUCH IMAGINATIVE AND CREATIVE IDEA BEFORE. MD WAS GREATLY AMUSED. FINALLY IT WAS UNANIMOUSLY DECIDED TO IMPLEMENT THIS WISE IDEA.THE COMPANY BOUNCED BACK INTO A PINK OF GOOD FINANCIAL HEALTH.

A calm,relaxed and composed mind is a prerequisite for creative thinking. Till the chattering of the egoistic mind continues, it is difficult to conceive new,unique, original and brilliant ideas. Sterling ideas come out of a simple and sacred thought processes which are very creative. So uncomplicate,unwind and relax your mind to access the higher dimensions of creative thinking. A silent peaceful and meditative mind is a master mind.

The body is the camera, the mind is the lens, The heart is the photographic plate, the thought is the Flash and intelligence is the switch. All work well When they are in harmony means in peace. Master the mind be a mastermind. -Sri Sathya Sai Baba A MIND IN HARMONY IS A MASTER MIND