Samsung TV Screens October 2010.

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Presentation transcript:

Samsung TV Screens October 2010

Samsung TV Screens Fieldwork conducted at Heathrow Airport T1: 34 resps T3: 43 resps T5: 21 resps Face-to-face questionnaire 7th – 22nd October 2010 Measurement and Recall of:- TV Screens Awareness Samsung Brand attribution Samsung Brand Values Test

“The screens are sponsored by an electronics company “The screens are sponsored by an electronics company. Do you know which company sponsors them?” Prompt: “The screens were sponsored by Samsung, do you remember now?” Base: Those who recalled the screens

“What would you like to watch on the plasma/LCD screens?” 75% wanted to watch BBC News 24 % Prompted show-card Base: Those who recalled the screens

89% of all respondents think the screens a good idea “Do you think it is a good idea to have a plasma/LCD screen to watch TV programmes on in this area?” 68 % 21 2 1 89% of all respondents think the screens a good idea

“If you were buying a TV, how likely would you be to consider Samsung having seen the TV screens?” 40 27 27 %

“Here are some comments made about the Samsung TV screens “Here are some comments made about the Samsung TV screens. Do you agree or disagree?” Agree% This type of sponsorship gives Samsung more prestige 93% The sponsorship indicates they are market leaders 53% The sponsorship indicates they care about their customers 33% I feel closer to Samsung as they are spending money providing entertainment for travellers 20%