5th INNOVATIONS FORUM Rzeszow, Poland 27 May 2014 Zoltán Somogyi Executive Director for Programme and Coordination

UNWTO 1.The specialized agency of the United Nations Member States and more than 400 Affiliate Members TOURISM Responsible Sustainable Universally accesible

A long way of tourism

Increase 2013 by region 563 mln. with 52 mln. additional arrivals

1.4 bn 1,087 mn 1.8 bn 529 mn Source: World Tourism Organization (UNWTO) Actual Trend vs. Tourism Towards 2030 Projection World

Source: World Tourism Organization (UNWTO) Innovations

Source: World Tourism Organization (UNWTO) Innovation Process  Generation of new or improved products  Introduction of new production processes  Development of new sales markets  Development of new supply markets  Reorganization and/or restructuring of the company

Source: World Tourism Organization (UNWTO) Innovation in Tourism Three main groups of innovation Three main groups of innovation in the tourism sector:  Innovation of the information and communication technologies  Innovation of tourism products  Innovative solutions and recommendations to the challenges

Be connected

Source: World Tourism Organization (UNWTO) Changes in Consumer Behaviour  Communication is increasingly mobile as well as more immediate.  Consumers conduct conversations 24/7.  Consumers are offered increasing quantities of information at increasing speed.  Visual information reigns supreme.  Consumers trust other consumers more than traditional institutions.  The consumer is in control.  Large number of consumers now group together online to buy collectively and to secure discounts.  Consumers are assisted by search engine developments.  Location-based services are gaining popularity.  Consumers long for personalization and belonging.

Madrid Precious Time Pilot Project an important milestone in tourism innovation for 4 main reasons For UNWTO this project is an important milestone in tourism innovation for 4 main reasons : 1.It’s an exemplar model of public-private cooperation. 2.It’s a collaborative model that goes beyond the obvious as it integrates representatives from the world of arts, handicrafts, hospitality, retail, technology and many others. 3.It aims to create more than a tourism product; it aims to create a memorable visitor experience which will surely add value to the destination and to tourists; and finally 4.It brings together the best of Spain’s and Madrid’s tradition, modernity and innovation.

The Idea of HES Help tourism sector SMEs to increase the energy efficiency and promote the use of renewable energies. Help hotels reduce their operational costs, increase competitiveness and sustainability and assist in mitigating the sector’s CO2 emissions. Respond to European Union environmental priorities and the UNWTO Davos Process on Tourism and Climate Change of 2007.

Innovation Hotel  Landscaping with native plants saves water.  Solar power reduces carbon emissions.  Green roofs improve the thermal performance of hotels.  Rainwater harvesting reduces potable water demand.  Green transport options help reduce environmental impact.  Modular buildings reduce on-site construction.

UNWTO Ulysses Awards Source: World Tourism Organization (UNWTO)  UNWTO Ulysses Award for Innovation in Public Policy and Governance  UNWTO Ulysses Award for Innovation in Enterprises  UNWTO Ulysses Award for Innovation in Non-Governmental Organizations  UNWTO Ulysses Award for Innovation in Research and Technology

Thank you! Zoltán Somogyi, Executive Director, Programme and Coordination Visit us at unwto.org