“How do [they] even do that?” A Pew Internet guide to teens, mobile phones and social media Amanda Lenhart June 2010 Lawlor | Hardwick-Day Summer Seminar Minneapolis, MN
Title of presentation Methods 800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative rdd survey conducted from June to September focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009 Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan. Data from adult surveys from Sept 2009 & January 2010 June 20102
Title of presentation How do they do that – or do they? Commonly held beliefs about teens, young adults and technology: Everyone uses the internet Every teen has a cell phone… … and all teens text unimaginably large numbers of messages a day Teens no longer call anyone on the phone Parents and K-12 schools struggle with management of teens’ phones Teens have been supplanted by older adults on social networks Teens love Twitter Young adults don’t care about privacy, particularly online Teens are active creators of content online June 20103
Title of presentation EVERYONE USES THE INTERNET June 20104
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Title of presentation EVERY TEEN & YOUNG ADULT HAS A CELL PHONE… May
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Title of presentation …AND THEY SEND AND RECEIVE AN UNIMAGINABLY LARGE NUMBER OF TEXTS EVERY DAY. May
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Title of presentation TEENS NO LONGER MAKE PHONE CALLS. May
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10/11/ Teens who pay for phone costs are more likely to do more with cell phone
Title of presentation PARENTS AND SCHOOLS STRUGGLE WITH MANAGEMENT OF TEENS’ CELL PHONES May
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Title of presentation TEENS & YOUNG ADULTS HAVE BEEN SUPPLANTED BY OLDER ADULTS ON SOCIAL NETWORKS 10/11/201436
Title of presentation TEENS LOVE TWITTER May
Title of presentation YOUNG ADULTS DON’T CARE ABOUT THEIR PRIVACY, ESPECIALLY ONLINE
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Thinking about the ways you use social networking sites… Do you ever… All SNS users Change the privacy settings for your profile to limit what you share with others online Delete people from your network or friends’ list Keep some people from seeing certain updates Filter updates posted by some of your friends Delete comments that others have made on your profile Remove your name from photos that have been tagged to identify you Post updates, comments, photos or videos that you later regret sharing Social networking users are curators of content
Title of presentation TEENS CREATE A SUBSTANTIAL AMOUNT OF CONTENT ONLINE
Title of presentation Final Thoughts Cell phones leap frog connectivity roadblocks for low income, minority teens and adults Teens and young adults are not monolithic – so a multi-pronged approach is prudent Changes suggest a move towards mobile… …but teens and young adults do not always embrace the newest thing Young adults know that you are watching, and are increasingly taking steps to manage their online reputations 10/11/201455
Thanks! Amanda Lenhart