CJ GRAPHICX PRODUCT TRAINING

WHERE IS THE NEED? With the advent of the personal computer and the internet, many companies are foregoing the usual route of professional graphic firms. Why would you use a design company and pay extra for something you can do yourself? Well, the answer is this: if you want positive results, hire the professional. Anyone can sit at their computer and “design” a postcard, flyer or brochure for their business. The question you should ask yourself is, “Are you getting the results you want from this piece?” Most of the time the answer would be, “No.”

PROFESSIONALISM A professional graphic design company knows what fonts are most appropriate for a specific message. Placement of text is critical as well as the content, not just photos or images but verbiage. It takes more than a few pieces of clip art with your address and phone to convey the marketing message you desire. The word professional is just that, someone who knows their business. A professional graphic design firm can grasp your business in a way that is appealing to your target audience. Would you try to perform a wheel alignment on your vehicle? No, you would leave that to the “professionals”.

INVESTMENT It may cost a business a few extra dollars to hire a professional graphic design firm, but in the end it will be well worth it. Your target audience will get your message which, in turn, will get you more interest in your business which is your main goal. Everyone wants their marketing materials to look professional and prove to be effective. That is what CJ Graphicx is here for.

ABOUT CJ GRAPHICX As a top marketing communications agency, CJ Graphicx’s core services begin with corporate brand development and management. These are the two pillars of our marketing design services and the basis for establishing a successful brand and marketing campaign. Each service is developed from our process of planning, implementing and establishing consistent design standards across all touch points. Over the years, we have learned that the secret of our success lies within our unique ability to mesh pure artistic skills with the ability to solve business problems. It is the marriage of these two skills that truly defines the CJ Graphicx advantage

CJ GRAPHICX MISSION CJ Graphicx is on a mission to serve local businesses marketing, design and print needs. We want to introduce our clients to a new type of graphic design experience. Its CJ Graphicx's guarantee to provide a fully custom one on one experience for our clients. CJ Graphicx services range from Marketing Consultation to Design & Print, all the way to Distribution.

GOALS  PROVIDE EXCELLENT CUSTOMER SERVICE  PROVIDE HIGH QUALITY SERVICE AND PRODUCT  DELIVER FULL SERVICE  RETAIN CUSTOMERS  RETAIN A 7/10 CLOSING RATE OR HIGHER  MEET COMPANY FORECAST SALES FIGURES  PROVIDE AN EXCELLENT WORK EXPERIENCE FOR EMPLOYEES  BUILD BRAND VALUE AND RECOGNITION

KEYS TO SUCCESS  EFFECTIVE MARKETING TECHNIQUES  EFFECTIVE PRESENTATION  PROPER EMPLOYEE TRAINING  BRAND VALUE  ON TIME TURN AROUND TIMES  EXCELLENT CUSTOMER SERVICE  PROPER PRESENTATION  SKILLFULL DESIGNERS

GETTING TO KNOW THE PRODUCT

DESIGN FILES  Adobe Illustrator (AI) - standard vector drawing program used by designers and commercial printers to generate files of different file formats and sizes  Bitmap (BMP) - BMP is a standard image format on DOS and Windows-compatible computers.  Joint Photographic Experts Group (JPG or JPEG) - a standard format allowing the transfer of files between a wide variety of platforms, using superior compression techniques  Portable Document Format (PDF) - universal file format developed by Adobe Systems that preserves and embeds fonts, images, layouts and both vector and bitmap graphics of any source document  Tagged Image File Format (TIF or TIFF) - the standard file format for high-quality images and is commonly used in professional environments and commercial printing  Encapsulated Postscript (EPS) - language file format can contain both vector and bitmap graphics (raster) and is supported by virtually all graphic, illustration, and page layout programs.  Adobe PhotoShop Document (PSD) - file format and industry standard bitmap graphics program used by professional designers and printers.  Graphics Interchange Format (GIF) - low resolution graphic file format most commonly used for web and purposes.  Portable Network Graphics (PNG) - high-quality bitmap images that employ lossless data compression

BUSINESS CARDS SIZES  1.75 x 3.5  2 x 3.5 (STD USA)  3.35 x 2.17 (STD EURO) FILE TYPES  JPG/JPEG  TIFF CJ GRAPHHICX WHOLESALERS  Got Print  Vista Print  Fedex

SIGNAGE BANNERS - YARD SIGNS - WINDOW DECALS - FLAGS FILE TYPE – TIFF ONLY CJ GRAPHICX WHOLESALERS TYRRELL TECH GOT PRINT FEDEX

PROMOTIONAL PRODUCTS FLYERS - POST CARDS - BROCHURES - DOOR HANGERS - ETC… FILE TYPES  JPEG  TIFF CJ GRRAPHICX WHOLESALERS  GOT PRINT  VISTA PRINT  OFFICE DEPOT

PRESENTATION

WHICH LOGO COST MORE?

DESIGN OR PRESENTATION?

SUCCESSFUL PRESENTATION  CLEAR VISION  CUSTOMER REQUESTS IDENTIFIED  INSPIRATION  STORY BEHIND EACH MAIN DETAIL  DETAILED EXPLANATION

ADVANCED DESIGN

DESIGN PROCESS 1. DESIGN QUESTIONNAIRE 2. FIRST SAMPLE (1-2 Hours) 3. SECOND SAMPLE ( 1-2 hours) 4. FINAL DESIGN (>1Hour)

FINDING INSPIRATION Customer Website Customer Website Customer Facebook Customer Facebook Customers Projects Customers Projects Current Design Current Design Customers Competition Customers Competition Customer Tagline Or Slogan Customer Tagline Or Slogan Ask A CJ Graphicx Team Member Ask A CJ Graphicx Team Member