APONJON mHealth Service of Bangladesh

160 million people in Bangladesh

Bangladesh has made significant progress in health care over two decades MDG 4 Reduction of child mortality MDG 4 Reduction of child mortality MDG 5 Reduction of maternal mortality MDG 5 Reduction of maternal mortality

Did you know? Bangladesh has made significant progress in health care, however, still 1 woman dies every hour from pregnancy related complications 15 infants die every hour for complication within 2 days of birth Only one in four mothers have at least 4 antenatal care Visit Only one in three mothers have delivery attended by medically trained person One in Four Women does not follow exclusive breast-feeding for first six months BDHS, 2011, BNC, 2010

Where do we want to reach?

How do we act? Social Enterprise Models

A Social enterprise which promotes ‘access to information and knowledge’ using ICT

Dnet’s work area…

Aponjon – The Service

Target Audience

Mobile Phone Penetration

97% of Bangladesh is covered with mobile network

We reach them through Mobile Phones…

Operators under coverage currently

Core Service “I know you want to keep your baby healthy. Your baby needs an immunization this week to stay healthy, available free at all clinics” Voice and Text

Registration is easy…. Registration process self registration by SMS, IVR or call center assisted by Facilities or Community Agents

Aponjon Call Centre Any one can call the number & press 1 to talk to the Aponjon Call Center agent for registration, information & solution

How are we helping them? Taking Care for themselves Dispelling myth & misconception Preparation for Emergency Connection with local health service Getting appropriate nutritional advice Getting Timely Notification of immunization Recognizing of warning signs &taking action Motivating husband or guardian

Aponjon Partners National Ministry of Health & Family Welfare Government of People’s Republic of Bangladesh Globa l Outreach Corporate

Aponjon strives for Healthy mothers with knowledge to survive pregnancy Healthy children to celebrate the first birthday With the whole family helping all along the way…