The 62+ Consumer TR Mann Consulting. Love their Grandchildren: TR Mann Consulting.

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Presentation transcript:

The 62+ Consumer TR Mann Consulting

Love their Grandchildren: TR Mann Consulting

Men and Women age 62-plus: They spend nearly $30 billion each year on their grandchildren. 74% buy quality clothing 60% buy books 38% buy toys Source: Age Wave Communications TR Mann Consulting

Men and Women age 62-plus: They buy 1 in every 4 toys sold in America. Source: Age Wave Communications TR Mann Consulting

Financial Clout TR Mann Consulting

Men and women age 62-plus: Represent 60% of all stockholders Own 60% of annuities Source: Age Power: How the 21 st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann Consulting

Men and women age 62-plus:  Own 40% of all mutual funds ($1 trillion)  Represent 50% of all IRA and Keough holders Source: Age Power: How the 21 st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann Consulting

Men and women 62-plus:  Earn $2 trillion in income TR Mann Consulting

Men and women age 62-plus:  Account for 12.3% of the total population (that’s 35.6 million people) TR Mann Consulting

Men and women age 62-plus:  Own more than 70% of financial assets in America TR Mann Consulting

Men and women age 62-plus: Represent nearly $2.4 trillion in buying power TR Mann Consulting

Men and women age 62-plus: Consume 74% of all prescription drugs Source: Age Power: How the 21 st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann Consulting

Men and women age 62-plus: 51% of all OTC drug sales Source: Age Power: How the 21 st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann Consulting

$ pending to Live Better… TR Mann Consulting

New vehicle purchases exceed $54 billion Source: US Mature Market, MarketResearch.com TR Mann Consulting

More than $62 million spent on entertainment Source: US Mature Market, MarketResearch.com TR Mann Consulting

Represent $168 billion market for the food industry Source: US Mature Market, MarketResearch.com TR Mann Consulting

High-income 62-plus households have doubled over the past decade Source: US Mature Market, MarketResearch.com TR Mann Consulting

Online in the Golden Years… TR Mann Consulting

46% have been using the internet for over 5 years TR Mann Consulting

Over half of adults age 62-plus own computers Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research TR Mann Consulting

72% research health information online Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research TR Mann Consulting

72% stay current with news and events TR Mann Consulting Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research

92% have shopped online Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research TR Mann Consulting

“People turning 65 today have another 20 years of their adult life ahead of them” TR Mann Consulting

Median Household Net Worth <35: $7k 35-44: $44k 45-54: $83k 55-64: $112k 65-69: $114k 70-74: $120k >74: 100k Source: U.S. Census TR Mann Consulting

Tom Mann, Managing Partner (410)