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Presentation transcript:

You Want to have some drink?

Dasani mineral Water (A product of Coca-Cola) What is Dasani? What does the name Dasani mean? Is it the "Roman god of water?" When was the Dasani launched? Why not Dasani?

Dasani mineral Water Why was Dasani launched? Need Want Why not Dasani?

Dasani mineral Water Where does the water for Dasani come from? Where can I find Dasani Why not Dasani?

Dasani mineral Water What is the Marketing Concept? - The societal marketing concept Why not Dasani?

Dasani mineral Water Internal forces: Company departments Suppliers departments Marketing Intermediaries Customers Public Why not Dasani?

Dasani mineral Water External forces Demographic Economic Natural Technology Cultural Political Why not Dasani?

Dasani mineral Water Consumer behaviour Social Personal Why not Dasani?

Dasani mineral Water Conclusion  Thanks Why not Dasani?