TF-CPR Compendium The results TNC 2014 – Elke Dierckens (Belnet) Bruges / Dublin – 19/05/2014

TF-CPR TF-CPR Compendium results

Corporate communication (22) Public Relations (22) Event management (21) Internal communications (19) Product marketing (18) User Customer Liaison (18) Product service marketing (15) Market research (15) Product management (13) Functions performed TF-CPR Compendium results

NREN in general (84% - 80%) AAI (40% - 24%) Safe internet / internet security (32% - 32%) Internal communication (28% - 8%) eduroam / e-learning (24% - 20%) Videoconferencing (16% - 12%) FileSender (16% - 8%) IPv6 (8% - 4%) Certification Authority (4% - 0%) Focus areas TF-CPR Compendium results

Website (92% - 88%) Brochures (80% - 80%) Organising or promoting conferences (76% - 76%) Newsletter (68% - 68%) Participation conferences / events (64% - 60%) Organising / promoting workshops (64% - 72%) Social networking (64% - 64%) PR (60% - 60%) Market research (44% - 48%) Technical publications (40% - 48%) Paid advertising (8% - 8%) Communications mix TF-CPR Compendium results

Next TF-CPRs: How to promote these kind of services? Focus on corporate communication Internal communication? Training – skills Conferences / events Focus areas TF-CPR Compendium results

Researchers (different subgroups) Staff Government No changes expected Audience - evolution TF-CPR Compendium results

% targets end-users Next TF-CPRs: Communication strategy for target groups? How to increase your outreach (political, research, public,…) Maintaining your users (and their satisfaction) How to attract new users? Audience – user focus TF-CPR Compendium results

Most NRENs: no big changes expected Staffing & budget - evolution TF-CPR Compendium results

Most NRENs: use social media Facebook, twitter, linkedin, youtube Next TF-CPRs: New tools? Social media - evolution TF-CPR Compendium results

Collaboration is key For services & communication related topics Next TF-CPRs: Overview of the collaborations Collaboration - evolution TF-CPR Compendium results

Strengthen marketing approach Portal site / websites Social media (reach & paid adverts) Cooperation with major IT media / partners Reach political level Launch of cloud services / invest in cloud services Community – user focus (end-user satisfaction) Initiatives in 2014 TF-CPR Compendium results

Next TF-CPRs: Marketing Website – portal Social media Increase outreach (statistics) Cloud! Users Initiatives in 2014 TF-CPR Compendium results