UNIVERSIDAD PANAMERICANA Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making UNIVERSIDAD PANAMERICANA 7° SEMESTRE ESCUELA DE ADMINISTRACIÓN Y FINANZAS

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Course Professor: MBA Alicia Ma. Esponda Cascajares aesponda@ieee.org Home phone: 56 55 21 12 Mobile phone: 044 55 85 50 29 44 August 5th, 2002

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Course Assistant & Coordinator: MBA Fernando Vargas Hernández fvargas@ipade.mx fvargas@ecsinternacional.com Mobile phone: 0445 190 57 66 Office phone: 53 33 94 00 ext. 1001 Office phone: 54 82 17 00 ext. 5015 August 5th, 2002

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Course Schedule: From Aug 5th, 2002 through Dec 16th, 2002 Days Time Building Room Mondays 4:30 to 6:00 pm 2NR # Hours/attending classes 1.5 hours # Hours/non-attending classes Total hours in 17 classes 51 hours

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Abilities to develop: Negotiation Team work Second language Use of technology

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Simulator: BPG The Business Policy Game An International Simulation Summary: This computerized simulation provides students with an exciting, dynamic environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management.

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Challenged to: Prepare and implement a strategic business plan, including: Statement of mission Vision Objectives Strategies In order to: Support your decision making

Company Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Company

Marketing Finance Company Production Management Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Marketing Finance Company Production Management

Finance Marketing Company ECONOMIC ENVIRONMENT Production Management Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Finance Marketing Effects of Company ECONOMIC ENVIRONMENT Production Management

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Organization: 6 competing teams 6 5 4 3 2 TEAM 1

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Type of class: Full attendance classes: Plenary session Feedback sessions Exams

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Each feedback session will include : Feedback on results Comparisons against previous quarters Comparisons against other companies Analysis of the effects of the financial, commercial and of production decisions Q&A

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Each plenary session: 2 or 3 teams will explain what they have done. Compare themselves against other companies. Say if they are satisfied with their results and why. Q&A from other teams.

www.vamisa.com/UP Month AUG SEP OCT NOV DEC Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Sessions schedule: www.vamisa.com/UP Month AUG SEP OCT NOV DEC Plenary sessions 5, 12, 19 9, 30 21, 28 18, 25 2 Feedback sessions 26 2, 23 14 4, 11 BPG results 1, 8, 15, 22, 29 6, 20, 27 3, 10, 17, 25 BPG decisions 4, 11, 18, 25 2, 16, 23, 30 6, 13, 20 25

http://67.70.179.142/simulacionna www.vamisa.com/UP Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Assignments, Forum, Class Content, evaluations, etc.: Will be posted on Web Page http://67.70.179.142/simulacionna www.vamisa.com/UP

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Final evaluation: Grade type: Number grade (0-10) Grade percentage: 30% Final Exam 20% Mid - Term Exam 25% Supported decisions & Participation 15% Assignments 10% Attendance

Company Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Company

Company Merica 1 local Merica 2 local Merica 3 local Sereno 1 foreign Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Merica 1 local Company Merica 2 local Merica 3 local Sereno 1 foreign

Company USA MEXICO Merica 1 Sereno 1 Merica 2 Merica 3 Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making USA MEXICO Merica 1 Plant & Sales Office Sereno 1 Sales Office Company Merica 2 Sales Office Merica 3 Sales Office

Finance Marketing Company ECONOMIC ENVIRONMENT Production Management Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making USA MEXICO Finance Marketing Effects of Company ECONOMIC ENVIRONMENT Production Management

Company ECONOMIC ENVIRONMENT USA MEXICO Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making ECONOMIC ENVIRONMENT USA MEXICO Finance Company Marketing GDP EXCHANGE RATE CPI Management Production INTEREST RATE ETC.

GDP FORECAST WHAT WHY HOW WHERE WHEN PROGRAM SALES EFFORTS Finance Management Production Marketing FORECAST WHAT WHY HOW WHERE WHEN PROGRAM SALES EFFORTS GDP + INCREASES = SAME - DECREASES

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making ANALIZE THE BUSINESS: Historical data Economic environment Competitors Demand Product Prices, etc.

LEARN THE RULES Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Finance Management Production Marketing FORECAST COORDINATE AREAS Production schedule Price Bank loan R & D Capacity adjustment Advertisement Bond issue Training Construction Sales people Dividends Second shift Commissions & Salary Time CDs Model & Quality Sales orders

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Teams: 4 to 5 players in each team Company 1 Christian Ablanedo, Vanessa Elvira Aguilar, Jacques Javier Arana, Alejandro Avila Company 2 Emmanuel Pontones, Jesús Alberto Revuelta, Desiree Rousseau, Tania Berenice Serrano Company 3 Jorge Alberto Chapela, Oliver Davila, Cintia Areli Espinosa, Ilse Ma. Guadalupe Galicia

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Company 4 Gerardo Llorentes, Paola López, Juan Carlos López, Claudia Alejandra Macín Company 5 Jaime Alejandro Barrios, Sergio Orlando García, Mazmeth Gómez, Mónica Gabriela Maldonado, Nerea Soraluce Company 6 Sofía González, Alma González, Daniel Guadarrama, Arturo Hernández

Simulación de Negocios y Toma de decisiones Business Simulation & Decision Making Preliminary assignments for August 12, 2002: Organizational chart by Company (CEO, Finance, Marketing, Production, etc.) Copy manual Read the player´s manual Visit Web Page: Register and update your personal data http://67.70.179.142/simulacionna/