Social Media @univgroningen 3/25/2017 Social Media @univgroningen Jessica Winters International Marketing & Social Media
Univerity of Groningen 400 year old Research University Bachelor, Master, PhD 28,000 students 4,000 international students Over 90 degree programmes in English
Social networks University of Groningen
Why social media? Contact Presentation ‘Community’ 3/25/2017 Why social media? Contact Presentation ‘Community’ ‘Branding & recruitment’ Market research ‘Social Listening’
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Facebook Facts 70% of the internet population uses Facebook 3/25/2017 Facebook Facts 70% of the internet population uses Facebook 400 million users daily Length average FB visit: 37 minutes Average social media user is member of 2 social networks (Europe) 48% of the 18-34 year olds checks FB when waking up FB growth among students worldwide: 74% 36% of FB users says something about a ‘brand’ 65% students would take a pay cut if they would get social media freedom in return
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Approx. 50 University of Groningen-related FB Pages 3/25/2017 Approx. 50 University of Groningen-related FB Pages Approx. 50 University of Groningen-related FB Groups @univgroningen – 6,000 followers Approx. 30 University of Groningen - Twitter accounts
3/25/2017 Do’s and don’ts
3/25/2017 Content – EdgeRank
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Take your fans/followers serious Don’t be cooler than you are 3/25/2017 Be honest and open Be responsive Be ‘personal’ Take your fans/followers serious Don’t be cooler than you are Don’t censor Don’t spam Don’t be pushy Don’t be lazy Do not try to regulate or control… Western Kentucky University
Best & some not too great practices 3/25/2017 Best & some not too great practices
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Thank you and goodbye on: 3/25/2017 Thank you and goodbye on: Questions? j.t.k.winters@rug.nl