Steve Klebe, Google Pay, Head of BD – Processor Partnerships … Your source for payments education Everything You Needed to Know About Mobile Wallets But Were Afraid To Ask Steve Klebe, Google Pay, Head of BD – Processor Partnerships …

Key Takeaways Explain what Mobile Wallets are Cover the Different Types Discuss the Value Proposition

What Mobile Wallets are Containers for Credentials Primarily Debit and Credit Cards EMV Tokens and/or Regular Cards Can also include APMs (ie; PayPal), Stored Value, etc.) Emerging – Bank<>Bank Transfer based (ie; UPI based in India) Use Cases Native Apps, Mobile and Desktop Web, Voice Commerce

The Different Types of Mobile Wallets Mobile Operating System Based Google Pay, Apple Pay and Samsung Pay Retailer Brand Based Walmart Pay, Starbucks, CVS Pay (deprecated) APM (Alternative Payment Methods) PayPal, Amazon Pay Issuer/Network Based ChasePay, Visa Checkout, MasterCard MasterPass

Value Proposition of Mobile Wallets 1-2 click Checkout Reduce Abandonment/Increase Conversion Many studies show that up to 69% of TXs are abandoned due to too many steps to purchase and up to 28% of that is due to the checkout process. (source; Baynard Institute - https://baymard.com/lists/cart-abandonment-rate) Increase Convenience Improve Security Reduce Fraud

Google Pay In market since late 2017 Added Web support across Browsers and O/S’s and 000’s of millions of Cards on File Replaced Android Pay which launched in 2015 Available in ~70 countries (online) and ~30 countries (offline- NFC) Two versions; Google Pay India Google Pay (ROW) Prominent merchants; 1800Flowers, Fandango, Starbucks, Macy’s, Uber, Lyft, Wish, Door Dash, RueLaLa, StubHub, eBay, Jclub, etc. + 300k merchants on Shopify Supported by 60+ PSPs globally; Adyen, Braintree, Stripe, WorldPay, First Data, Chase Paymentech, ACI, CyberSource, MPGS, Global Payments, etc.

Summary & Key Takeaways Better understanding of what they are and what they are not Clearer picture of who the players are Understand the value proposition for all the participants in the value chain Q&A

Thank you Steve Klebe, Google, Head of BD – Processor Partnerships Don’t forget to submit your session evaluation! Steve Klebe, Google, Head of BD – Processor Partnerships