Business Intelligence Core Subject – 15 Unit Credits

Lecture 12 Demonstrate the use of business intelligence tools and technologies Example of an application to solve a specific user need or system requirement.

Data Mining Applications Customer Relationship Management __________ return on marketing campaigns Improve customer ____________(churn analysis) Maximize customer value (up-selling) Identify and treat most valued customers Banking and other Financial Automate the loan application process Detecting ___________ transactions Maximize customer value (cross, up-selling) Optimizing cash reserves with forecasting

Data Mining Applications Manufacturing and Maintenance Predict/prevent machinery failures Identify ____________ in production systems to optimize the use manufacturing capacity Discover novel patterns to improve product quality Brokerage and Securities Trading Predict changes on certain bond prices Forecast the direction of stock fluctuations Assess the effect of events ___________________________ Identify and prevent fraudulent activities in trading

Data Mining Applications Insurance Forecast claim costs for __________________ Determine optimal rate plans Optimize marketing to specific customers Identify and prevent fraudulent claim activities Healthcare Medicine Highly popular application areas for data mining

Situation 1 Your team should interview people involved in systems development in a local business or at your college or university. Describe the process used, identify the users, analysts and stakeholders for a systems development project that has been completed or is currently under development.

Situation 2 Your team should perform a system review of a computer application being used at your college or university. Include the strengths and weaknesses of the computer application and describe how it could be improved from a student perspective.