MEA-I If you want to change the world become an entrepreneur! Micro-Enterprise Acceleration Institute

MEA-I How to foster economical development? Ibn Khaldun (1332 Tunis Cairo) Four conditions have to be encountered to foster economical development: Stability of political institutions Respect of other humans Respect of the private property Stimulation of innovation

MEA-I How to stimulate innovation? Our approach is IT education Microenterprises are the fastest growing businesses worldwide, creating the most jobs. Their needs: –Efficient Communication Tools –Leap Barriers –Training

MEA-I Geneva-based, non-profit organization that develops and implements innovative immersive training programs for young would-be entrepreneurs and established micro-entrepreneurs to improve their ICT - business skills and thereby create job opportunities, foster economic growth, and improve lives around the world How to stimulate innovation? Our approach is education

MEA-I MEA-I partners

MEA-I Training Centers F2F Curriculum What are we doing? Training of Trainers Serious games

MEA-I Global network of training centers Around 200 training centers worldwide (excluding Americas) Around 100,000 people reached More than 1,000 certified trainers Content delivered in more than 20 languages (including Arabic, Mandarin, Russian, Hindi)

MEA-I Target Audience Current and future employees and owners of small companies Juggling business challenges Do not maximize technology for their businesses Wants brief, practical training that can be applied immediately to the businesses Desires a stimulating learning environment and prefer to learn by doing Views their business peers as resources for advice and tips

MEA-I Entrepreneurship Education Curriculum IMAGINE Basic business concepts and business planning IMAGINE Basic business concepts and business planning Technology for Communication Technology for Operations Technology for Marketing Technology for Finance START Basic technology to solve everyday business challenges START Basic technology to solve everyday business challenges GROW Technology for established companies GROW Technology for established companies INNOVATE Advanced topics for innovative companies INNOVATE Advanced topics for innovative companies Basics of marketing Print marketing Presentations Print marketing Presentations marketing Social media marketing marketing Social media marketing Search engine optimization Search engine marketing Search engine optimization Search engine marketing Basics of operations Project management CRM Project management CRM Scheduling Contacts Scheduling Contacts IT security Databases IT security Databases Basics of communications and Internet Virtual comm. and Internet Virtual comm. Websites I Blogging Websites I Blogging Virtual collaboration Websites II Virtual collaboration Websites II Basics of finance Financial docs Expense tracking Financial docs Expense tracking Financial graphics Cash flow Financial graphics Cash flow Accounting I Accounting II Accounting I Accounting II PLAN Building a business plan through basic technology PLAN Building a business plan through basic technology Business Plan: Marketing Business Plan: Operations Business Plan: Communications Business Plan: Finance

MEA-I Face to face Training Online Training Immersive training More interactive Easier for low tech students Peer-to-peer learning Review learning materials More information Extra resources Preferred by gamers and young users Serious games: games used for training, advertising, simulation, or education; made to provide an engaging, self-reinforcing context to motivate and educate the players.

MEA-I Game Portal: User Interface 11

MEA-I Serious games Serious games are games used in education Blossom is a serious game where the player learns how to manage a flower business through the use of simple IT technology Blossom Flowers trailer Play Blossom Flowers

MEA-I Stories… ORT Kiryat Biyalik College – Israel More than 300 women entrepreneurs trained in 2006 Urban Community Support Programme (KCIDADE) – Portugal Women entrepreneur set up a business in fashion accessories after long period of unemployment She learned basic computer skills (MAP Curriculum) which is helping her managing her business in a more effective way I feel more confident because now I have more control on my business and I can do that by myself

MEA-I Story from Karnataka, India Mrs. Kamala lives with her husband and two children. Her husband used to work as a laborer in a shoe factory for 4USD per day. After undergoing the training, Mrs. Kamala has managed to get a loan of USD 140 and started to visit the neighborhood internet center and collecting information on various local opportunities in the leather industry. This boosted her confidence to start her own small shoe and slippers making unit. In future, she also plans to purchase a computer to help improve her businesss efficiency. She also believes that having a computer in her household will help her children become IT-literate as well.

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