LET’S GET SOCIAL Founder : PARUL WADHWA Virtual Reality Storytelling for Non-profits

PROBLEM Documentary films can be didactic, patronizing and no quantifiable impact. The online world is no-longer flat and there are new ways in which people are distributing video-content. In 2015, Magnifyre (a digital marketing agency) partnered with StoryUp, a Missouri based VR company to run a test comparing engagement with traditional, flat frame video with 360-degree video.   We compared both versions of a video featuring a single ballet dancer on a stage, promoted to dancers between 18-65 on Facebook. The ads were optimized for video views. The 360 video gives power to the viewer. It makes them a part of the story. Often, non-profit organizations try to reach their donor agencies and individuals interested in volunteering their time or resources/donating money to their communities by way of didactic, promotional content video content and incite a connection between people who care and people who are affected. For centuries, documentary film was trying to fill that space and non-profits

PRODUCT (WHO WE ARE) Virtual Reality platform which allows non-profits to use their low-cost 360 videos to create highly interactive experiences using existing templates to evoke empathy, attract donors and market their social causes. Bringing Art (Storytelling) + Technology ( Virtual Reality) Creating sophisticated VR experiences not only requires expertise with graphic design, 360 editing, 3D modeling, gameplay and interaction design, it also requires programming skills.

DESIGN MVP(MULTI-NARRATIVE) Research proves that a Human Design Centered approach which is interactive can help solve that problem for sustainable impact and connecting communities.

How do we help our customers? Use a cheap 360 camera (50$), choose a template from our platform, upload, share, publish via android, tablet or web with anyone in the world

BUSINESS MODEL Subscription based Model

CUSTOMER DISCOVERY 50+ VIRTUAL REALITY PLAYERS (Bay Area) VR Specialists, creative technologists VR Creators, content-makers, artists, film-makers, producers Exhibition Spaces: Curators, Museums, film festivals Non-profits using VR filmmaking For profit VR companies in the Bay Area Community based organizations Insights

KEY PLAYERS Barry Pousman Gabo Arora Brian Lam Burt Herman Digital Strategist, United Nations Senior Advisor, UNICEF Founder, Wirecutter Founder/ CEO Storify Organizations we spoke to: Avaaz, Associated Press, Wirecutter, United Nations, New York Times, Gate Foundation seminal Virtual Reality films (Clouds Over Sidra, My Mother's Wing-CEO of Variable Labs), Gabo Arora-instrumentntal in bringing VR to United Nations

KEY INSIGHTS Quantify data Conversion Conversion of customers into donors Could provide them data and charge them for it

BUSINESS MODEL PHASE I: Non-profit organizations PHASE II: CSR with Corporates PHASE III: Video Journalists and New Organizations AAJA (Asian American Journalists Association has offered to be partners)

CHALLENGES Accessibility, Cost-effective Android based system

COMPETITION Only three who address “social documentary’ and VR with an intention to create impact. Different methods of storytelling and is the community benefitting? Non-profits getting more donors?

WHAT’S NEXT 35,000$ Prototype Non Profit Partnership Money for a protoype 35,000$ Prototype

VR for Good

LET’S GET SOCIAL UCSC CIED Innovation Catalyst New Media Entrepreneurship Finalist Big Ideas UC Berkeley Finalist LET’S GET SOCIAL Founder : PARUL WADHWA l Virtual Reality Storytelling for Non-profits