Home Servers – The Inevitable Next Step 7/29/2019 4:54 AM Home Servers – The Inevitable Next Step Zheng Gang & Yushan Cao OEM Server Asia © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Topics Product Vision Product Positioning Opportunities Resources

A Few Questions … Do you have broadband at home? Do you have 2 or more computers at home? Do you have important “stuff” on your PCs? Do you do an image backup of your PCs every day? Can you access all of your files, photos, music, and videos from any PC in your home? Can you access all of your media from any TV? Can you remotely access all of your PCs and media?

Windows Home Server Vision Enable partners to deliver tightly integrated hardware, software, and service solutions that fulfill the connected home promise by being an easy-to-use, extensible, always-available smart hub on a home network.

Windows Home Server Helps families and home-based businesses with multiple computers to organize, access, share, and automatically protect photos, videos, music, and important documents.  Simple to restore an entire PC or specific files and folders Access files, photos, music, and videos from multiple devices both inside and outside the home Monitor the health of your home PCs and home server Easy to add more disk space

Usage Scenarios Internet Laptop Windows Home Server Xbox 360 Media Center PC Windows Home Server

Install the Windows Home Server Connector software Day 1 Experience Connect and Power On Install the Windows Home Server Connector software System Builder Version Windows Home Server Installation DVD Windows Home Server Connector software Home Computer Restore CD OEM Experience Plug in power cord and Ethernet cable Load Windows Home Server Connector software on your home PCs

Personalize Your Home Server Windows Home Server Connector Establishes relationship between home computer and home server 7 simple steps for setup: * 3 fill-in the blank questions * 3 yes/no questions * Windows Home Server downloads any important updates.

Opportunities

Recent Analyst Reports Analyst Forecasts Recent Analyst Reports Forrester – “Home Servers in the Digital Home” IDC – “Home Server Forecast 2007 to 2012” TDG – “… The Age of the Home Server Begins” Parks Associates – “Home Servers and Consumer Storage” ABI Research – “… Today’s Home Media Hub Market” In-Stat – “Consumer Network Storage…” Worldwide Unit Forecast Forrester – “Home Servers in the Digital Home” (2/08) IDC – “Home Server Forecast 2007 to 2012” (2/08) TDG – “One Platform to Rule Them All! The Age of the Home Server Begins” (4/08) Parks Associates – “Home Servers and Consumer Storage: Analysis and Forecasts” (8/08) ABI Research – “Media Hub Snapshot – The State of Today’s Home Media Hub Market”(4/08) In-Stat – “Consumer Network Storage: Heavy Hitters Enter Market” (3/07) Microsoft Confidential

Differentiation Opportunities Software & Services Hardware & Design Windows Home Server as a platform for OEMs & ISVs Built on Server 2003 Key scenarios include Protection Media Utilities Innovative form factors Introduce different storage capabilities Allow for expandability Add connectors Channel & Customer Design & market for different customer segments; examples: Mainstream users High end enthusiasts Custom installers Distinct marketing for each Target distinct retail and channel opportunities; some examples: Consumer electronics retailers Online Specialty retailers

Home Server Hardware Small form factor No monitor/display Quiet Rear connectors: Power, USB, and GB Ethernet 1 to 4 internal drives Easy storage expansion Affordable for consumers HP MediaSmart Server Fujitsu Siemens Scaleo Founder Server

A Broad (and Growing) Ecosystem Software & Services Windows Home Server Software Development Kit (SDK) on MSDN Broad interest by enthusiasts and companies alike Over 60 add-ins created so far! Anti-virus Home automation Media & streaming Utilities Full list & reviews at wegotserved.co.uk Hardware Support for media streaming out of the box!

Customer Research Summary Online customer survey conducted July, 2008 Focus on Windows Home Server users in US, UK & German markets Segmented by type of user (persona) Key Findings Very high satisfaction ratings! 90% in the US & UK 79% in Germany Consistent purchase motivators US/UK: (1) ease of backup (2) consolidation of files Germany (1) consolidation of files (2) ease of backup Healthy use of product for home-based business reasons 25% in US/UK 20% in Germany Demographics are typical of early stage products Overwhelmingly male, high income, 40-somethings, over 40% with children

Windows Home Server Usage Data Customer Experience Data - as of February, 2008

Resources Learn more about the product (including 120 day eval copy) Product website: www.microsoft.com/windowshomeserver Visit our Windows Home Server product website www.microsoft.com/windowshomeserver Visit the Windows Home Server Dev Center on MSDN (SDK) http://msdn.microsoft.com/windowshomeserver

© 2007 Microsoft Corporation. All rights reserved © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.