Developing a Business Plan

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Presentation transcript:

Developing a Business Plan Chapter 4 Developing a Business Plan

free enterprise system business plan strategic plan marketing plan Developing a Business Plan Chapter 4 free enterprise system business plan strategic plan marketing plan financial plan accounting transaction generally accepted accounting principles (GAAP) budget merchandise inventory cash flow negative cash flow

Developing a Business Plan Chapter 4 Developing a Business Plan

Developing a Business Plan Chapter 4 Developing a Business Plan

Developing a Business Plan Chapter 4 Developing a Business Plan Be Realistic Goals for Your Business should: Be Specific Have a Clear Time Frame Help You Decide What Type of Action to Take You will probably revise your goals as you go.

Developing a Business Plan Chapter 4 Developing a Business Plan Short-Term Goals Two Types of Goals Long-Term Goals First identify your short-term and long-term goals. Then create a plan that consists of specific steps toward each goal.

Developing a Business Plan Chapter 4 Developing a Business Plan Steps to Prepare a Marketing Plan Assess the competition. Identify services offered. Research the current pricing and advertising. Identify potential customers.

Developing a Business Plan Chapter 4 Developing a Business Plan http://www.youtube.com/watch?v=KkBvzS_fJ2g http://www.youtube.com/watch?v=4H678nYI-jQ http://www.youtube.com/watch?v=lSP8Mu9S-aU

Developing a Business Plan Chapter 4 Developing a Business Plan

Accounting: The Backbone of Financial Management Developing a Business Plan Chapter 4 Accounting: The Backbone of Financial Management Section 2 Financial Management Determining Number of Employees Efficient Payroll Management Involves Two Important Activities: Using GAAP

Accounting: The Backbone of Financial Management Developing a Business Plan Chapter 4 Accounting: The Backbone of Financial Management Successful businesses invest in the future. Where Can a Business Invest? Human Capital Capital Goods Technology

Accounting: The Backbone of Financial Management Developing a Business Plan Chapter 4 Accounting: The Backbone of Financial Management Why Does a Business Need Reserve Funds? Equipment Repair Drop in Sales Natural Disaster

Accounting: The Backbone of Financial Management Developing a Business Plan Chapter 4 Accounting: The Backbone of Financial Management

The Importance of Financial Management Developing a Business Plan Chapter 4 The Importance of Financial Management Aspects of Financial Management Make a profit Invest part of profit for future use Make and monitor investments Use accounting for sound financial management

Economic Indicators Consumer Price Index (CPI) Unemployment Figures 4 Developing a Business Plan Chapter 4 Economic Indicators Use Economic Indicators When Developing Your Business Plan Consumer Price Index (CPI) Unemployment Figures