Chapter 8 Section 2.

Slides:

Advertisements

Similar presentations

Chapter 8: Mass Media and Public Opinion Section 2

Advertisements

Magruder’s American Government

By:Heather Gubser Objective 26i

Public Opinion Magruder Chapter Eight. The Formation of Public Opinion.

Chapter 8 section 2 “Measuring Public Opinion”

Public Opinion. What is Public Opinion? Pollsters want to know what Americans are thinking Can we trust American public opinion if Americans don't necessarily.

Public Opinion A collection of opinions from many different people A sum total of all of their views Not the single and undivided view of “the public”

Chapter 8 Mass Media and Public Opinion. Section 1 The Formation of Public Opinion.

Ch.8 Sec 2. Measuring Public Opinion Public opinion can be found through a variety of means, voting, lobbying, books, pamphlets, magazines, and newspaper.

123 Go To Section: U.S. Govt. & Citizenship Week 3 Bell #3 11/15/12 If you took all of the televisions in America and added up the time that they were.

CHAPTER 8 The Formation of Public Opinion What is public opinion and why is it so difficult to define? How do family and education shape public opinion?

Objectives Describe the challenges involved in measuring public opinion. Explain why scientific opinion polls are the best way to measure public opinion.

CHAPTER 8 SEC 2 Measuring Public Opinion. Government Leaders Make policy based on public opinion Winning party often claim to have a mandate – instructions.

Public Opinion Those attitudes held by a significant of people on matters of government and politics. –However this term as actually difficult to define.

 Elections: The voice of the people. › Frequently interpreted as voters acceptance or rejection of a party platform. › Affected by many factors and give.

The Measurement of Public Opinion Section 2 Pgs

Chapter 11.1 Public Opinion. Forming Public Opinion Public opinion includes the ideas and attitudes that most people hold about elected officials, candidates,

Measuring Public Opinion Measuring Public Opinion – the general shape of public opinion on an issue can be found through a variety of means. Elections.

Mass Media and Public Opinion Chapter 8. The Formation of Public Opinion Section 1.

Homework: Public Opinion Quiz Monday FrontPage: OL on your desk. Why do some say that public opinion polling is like “tasting a stew”?

Mass Media and Public Opinion Chapter 8. MEASURING PUBLIC OPINION Section 2.

P ART 1 T HE F ORMATION AND M EASUREMENT OF P UBLIC O PINION What is public opinion and why is it so difficult to define? What are the factors that shape.

Unit F: Mass Media Chapter 8 / Section 2 Measuring Public Opinion.

Presentation Pro © 2001 by Prentice Hall, Inc. C H A P T E R 8 Mass Media and Public Opinion.

Chapter 8-1 Public Opinion Terms: public opinion, mass media, interest group, pollster.

Intro: 11/28/06  Interpreting Diagrams – “The Political Spectrum” page 209  Interpreting graphs page 212.

Chapter 8 Mass Media and Public Opinion Section 2 Measuring Public Opinion.

Presentation Pro © 2001 by Prentice Hall, Inc. Magruder’s American Government C H A P T E R 8 Mass Media and Public Opinion.

C H A P T E R 8 Mass Media and Public Opinion By: Mr. Thomas Parsons.

Magruder’s American Government

Political Culture The psychology of a nation in regard to politics

Mass Media And Public Opinion

Forming Public Opinion

Magruder’s American Government

Chapter 8: Mass Media and Public Opinion Section 2

The Mass Media in Politics

Holding an election Elections have been called the “only poll that matters” since they decide who will hold power—and the people’s approval or rejection.

Chapter 8 Section 1 Public Opinion Poll

Magruder’s American Government

Polling Polls try to measure voter attitude and/or forecast a potential winner in an election.

Magruder’s American Government

Mass Media and Public Opinion

Mass Media and Public Opinion

Magruder’s American Government

Magruder’s American Government

Mass Media and Public Opinion

Measuring Public Opinion

Magruder’s American Government

Chapter 8: Mass Media and Public Opinion Section 2

Magruder’s American Government

Mass Media and Public Opinion

Mass Media and Public Opinion

Magruder’s American Government

Magruder’s American Government

Magruder’s American Government

Magruder’s American Government

Magruder’s American Government

Public Opinion and Polling

Magruder’s American Government

Unit 2 Public Opinion.

Ch. 8 Sec. 1 and 2 (p ) Public Opinion and Polls

Chapter 8: Mass Media and Public Opinion Section 2

Mass Media and Public Opinion

Magruder’s American Government

Magruder’s American Government

Chapter 8: Mass Media and Public Opinion Section 2

Sociology Chapter 2 Lesson 1 Research Methods

Magruder’s American Government

Magruder’s American Government

Magruder’s American Government

Presentation transcript:

Chapter 8 Section 2

Measuring Public Opinion Elections create a mandate for the elected. Interest groups are a means by which public opinion is made known. The media can create public opinion. Public officials can get a gauge on public opinion through contact with the people.

Polls Polls provide the best information of public opinion. Straw votes aren’t reliable due to false assumptions. Today’s famous polls are the Gallup Poll and the Harris Survey.

The Polling Process You must first define the population that the poll aims to measure. Then you need to find an accurate sample of the universe. Questions must be worded in a way that wouldn’t influence answers. The interviewing must be done in a consistent way. The information collected must be compiled in a consistent way.

Evaluating Polls Most polls are fairly reliable. Its hard to measure the intensity of opinions. Sometimes pollsters shape public opinion.

Limits on Public Opinion Public opinion doesn’t necessarily shape how the government works. The government works to protect the voice of the minority.