DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010

Promotional Tag The Promotional Tag provides a contextual intro to a :30 DIRECTV branded spot. This intro ties into the movie being shown and makes greater impact / recall for the viewer.   A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

Promotional Tag: Intro CA: DIRECTV CINEMA look/feel. True Grit imagery is shown. VO: “Hope you enjoy True Grit!”

Ad Vignette: Intro VO: We would like to recommend Wall Street: Money Never Sleeps available now on DIRECTV CINEMA!

Ad Vignette: DIRECTV Ad Spot

Lobby Elements Extend your brand presentation and frequency with additional touch points in our lobbies A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

Lobby LEN plays the DIRECTV CINEMA spots. LEN: DIRECTV CINEMA Lobby LEN plays the DIRECTV CINEMA spots.

iPOP: DIRECTV CINEMA Lobby iPOP prompts the patron to interact with current running movie clip and recommendations for similar movies from DIRECTV CINEMA.

Box office handout drives patrons to web site for the latest movies. Box Office Handout: DIRECTV CINEMA Box office handout drives patrons to web site for the latest movies.

Online and Mobile Elements Extend your programs and promotions online and into entertainment based mobile apps. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

Site Takeover: AMCTheatres.com NCM online portfolio Site Takeover Site Takeover: AMCTheatres.com

Movie Night Out Mobile App

FirstLook 3D Preshow FirstLook provides a unique opportunity for partners to participate in the 3D preshow. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

FirstLook 3D brand environment. FirstLook 3D Show: DIRECTV FirstLook 3D brand environment.

FirstLook 3D Show: DIRECTV N 3D DIRECTV 3D partner with “put your 3D glasses on” reminder, followed by the n|3D spot .

n3D logo takeover with “recycle your 3D glasses” reminder. FirstLook 3D Show: DIRECTV n3D logo takeover with “recycle your 3D glasses” reminder.

Lobby Elements Extend your brand presentation and frequency with additional touch points in our lobbies A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

Box Office Handout: n|3D DIRECTV Box office handout drives patrons to onscreen FirstLook 3D and web site.

Recycle: n3D DIRECTV Patrons exit the movie and place their 3D glasses in n|3D DIRECTV branded bin.

Online and Mobile Elements Extend your brand presentation and frequency with additional touch points in our lobbies A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

Online & Mobile: n|3D DIRECTV Movie Night Out mobile app N|3D DIRECTV promotion N|3D DIRECTV positioned in the NCM portfolio of websites.

A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Lobby Elements Extend your brand presentation and frequency with additional touch points in our lobbies

Lobby Takeover: DIRECTV NFL Sunday Ticket Lobby takeover with NFL Sunday Ticket from DIRECTV with 8 screen NFL Game Mix ipop interface. Users can configure their favorite games and see current clips. Jagtag: take a picture and text/email to download free ringtones. Danglers and Standees reinforce messaging.

On-Screen Interstitials A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. On-Screen Interstitials A bridge out follows content teasing up what is coming up next in the show. Typically 8 to 10 seconds in length.

CA: FirstLook tiles curtain world. Interstitials: NFL Sunday Ticket CA: FirstLook tiles curtain world.

Interstitials: NFL Sunday Ticket Camera zooms out to reveal that the FirstLook logo environment is a part of the 8 DIRECTV NFL Sunday Ticket interface. The Sunday Ticket content window is then selected.

Box Office Handout: Be Red Carpet Ready After selection, the Sunday Ticket window expands to fill the screen. Ends on Sunday Ticket and DirecTV branding and tagline. V.O. : “Get into the game like never Before”

Interactive Audience Game A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Interactive Audience Game FirstLook offers a unique opportunity to involve the audience in Audience participation/interactive/motion activated games.

Interactive Audience Game: Field Goal Challenge DIRECTV Sunday Ticket Field Goal Challenge interactive audience game with V.O. instructions.

Interactive Audience Game: Field Goal Challenge Exclusive interactive gaming technology allows the audience to participate in directing the ball through the goal posts to score.

Interactive Audience Game: Field Goal Challenge Game conclusion: Sunday Ticket interface with tagline, website and V.O.