2 Agenda Introduction Resort Benefits New Tickets New Packages Just for You

INTRODUCTION

4 Emerging Family Vacation Trends Recent research has shown that families want longer vacations. –According to YPB&Rs Length of Vacations study* conducted on September 30, 2004, the ideal vacation is one of seven nights or more. "Desired Vacation Twice as Long as the Real Thing" - 9/30/04 - PRNewswire

5 Introducing Magic Your Way Vacations Beginning January 2, 2005, new Walt Disney World packages and tickets are more affordable and flexible, and easier than ever to book. –Tickets can now be customized to fit your clients unique vacation wishes. –New packages put a weeklong vacation within the financial reach of millions more families. A $1500* vacation now includes: –A stay at a Disney Value Resort for 6 nights/7 days –Theme Park tickets for each day of their stay * Based on Retail Pricing

6 Introducing Magic Your Way Vacations After January 2, 2005, you can book Magic Your Way packages. In the meantime: –Up through January 1 You can book our current packages (Disneys DREAM MAKER Packages) and tickets (Disneys Park Hopper PLUS Tickets) –For Existing Reservations You can modify reservations to Magic Your Way after January 2, 2005

RESORT BENEFITS

8 More Disney Resort Benefits Than Ever Before The best way to enjoy a week-long Walt Disney World vacation is to stay in a Disney Resort Hotel. –Resort benefits make a Walt Disney World vacation more fun, relaxing and worry-free than ever. –Your clients will enjoy more time in the Parks, more dining options and more magic all around.

9 NEW! Disney Dining By purchasing the new Magic Your Way Package Plus Dining, your clients have a convenient and affordable way to enjoy two meals, plus a snack, at over 100 participating restaurants throughout Walt Disney World Resort, for each package night of their stay.

10 ENHANCED! Extra Magic Hours Each day one of the Theme Parks opens an hour early or, as a new feature, stays open up to three hours later in the evening so Disney Resort Guests can enjoy select attractions. –Valid Walt Disney World Resort ID and Theme Park admission required.

11 Additional Disney Resort Benefits Stay Close to the Magic Uniquely Themed Pools Complimentary Transportation Incredible Disney Service

NEW TICKETS

13 All-New Tickets Offer a World of Flexibility

14 Disneys Magic Your Way Passes Purchase the Magic Your Way Starter Pass –The base ticket –Provides admission to any one of the four Walt Disney World Theme Parks each day –Expires 14 days after first use

15 Disneys Magic Your Way Passes Add on any, or all, of the following options: –Park Hopper Option Come and go through all four Walt Disney World Theme Parks on the same day, for each day of the pass –Magic Plus Pack Option Choice of admission to –Disneys Typhoon Lagoon Water Park –Disneys Blizzard Beach Water Park –Downtown Disney Pleasure Island –DisneyQuest Indoor Interactive Theme Park –Disneys Wide World of Sports Complex Number of Plus visits to Magic Plus Pack attractions varies with length of ticket –No Expiration Option Unused days never expire

16 Disneys Magic Your Way Passes Magic Your Way Premium Pass –Includes the Park Hopper and the Magic Plus Pack Options No Expiration Option can also be selected

17 Magic Your Way Starter Pass Provides admission to any one of the four Walt Disney World Theme Parks for each day of the pass.

18 Park Hopper Option

19 Magic Plus Pack Option Choice of admission to –Disneys Typhoon Lagoon Water Park –Disneys Blizzard Beach Water Park –Downtown Disney Pleasure Island –DisneyQuest Indoor Interactive Theme Park –Disneys Wide World of Sports Complex

20 No Expiration Option Add this to any Magic Your Way Pass and unused days never expire.

21 Magic Your Way Premium Pass Includes the Park Hopper and the Magic Plus Pack Options.

22 Magic Your Way Passes Customize the ticket to meet your clients unique vacation wishes.

23 Maximize Your Revenue Maximize the length of the base ticket product sold Add-on Park Hopper Option (especially for shorter duration ticket products) Add-on Magic Plus Pack Option (Premium Pass = Park Hopper + Magic Plus Pack Options) Add-on No Expiration Option

24 Whats Changed A base ticket, the Magic Your Way Starter Pass, is now available. Choose from 1 through 7 days. –The Park Hopper Option can be added to any base ticket, any number of days. –The Magic Plus Pack Option can be added to any base ticket, any number of days. –The No Expiration Option can be added to base tickets from 2 through 7 days. The add-on options can be added in any combination – just one, two or all three.

25 Whats Changed A greater price per day value is realized with 5, 6 and 7 day tickets. The Magic Your Way Premium Pass includes the Park Hopper and the Magic Plus Pack Options. –The No Expiration Option can also be added.

NEW PACKAGES

27 Magic Your Way Vacation Packages Walt Disney World has streamlined its vacation package offerings: –Magic Your Way Package –Magic Your Way Package Plus Dining

28 Maximize Your Vacation Package Sales Secure on-property resort stay + base Magic Your Way Starter Pass (base Magic Your Way Package with ticket equal to the number of nights plus one) Capture add-on ticket options (following ticket selling strategy) Upsell to Magic Your Way Package Plus Dining

29 Whats Changed No minimum night stay requirement New dining package available Simplified package options Various ticket options available with packages

30 Benefits to You Increase overall revenue by booking longer lengths of stay. The flexibility to assemble a customized Walt Disney World vacation that features the amenities your clients are most interested in and at the price point that works best for them. Reach out to a new client base: those families that want to visit Walt Disney World but have said its not affordable.

31 Magic Your Way Vacations At-A-Glance The new Walt Disney World vacation offerings put a weeklong vacation within the financial reach of millions more families. The Walt Disney World vacation has been reinvented so clients can do Disney their way. New Disneys Magic Your Way Vacations make Disney packages more affordable, tickets more flexible, and easier than ever to book. Available to book beginning January 2, 2005.