Language spread across India PRIVILEGED AND CONFIDENTIAL

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Presentation transcript:

Language spread across India PRIVILEGED AND CONFIDENTIAL Growth In Regional Channels The regional ad market is significant; the top regional ad markets are approaching the size of the Hindi ad market Competitors are rapidly expanding their regional footprint, with 18% CAGR (2008-2012) in the number of regional channels Break-up of channels Language spread across India Regional GEC Markets (top 6 regions and Hindi) Note: Ad market calculations based on current exchange rate of 55 INR:USD, >20% weaker than rate used in previous version Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2012; TAM Universe Update 2012; Edelweiss Report - March 2012; Note - $ = INR 55 PRIVILEGED AND CONFIDENTIAL 1

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