DESIGN ONE Objective: The students will apply basic desktop publishing design principles to enhance their documents.
Dominance/Focal Point: DESIGN ONE Dominance/Focal Point: The center of interest on a page or set of facing pages. Requires one content element, often a photo, be displayed larger than the other elements Can be created by using color, contrast or proportion.
Focal Point
Focal Point
Contrast : Used to create visual interest size: big vs. small DESIGN ONE Contrast : Used to create visual interest size: big vs. small color: different degrees of lightness and darkness
Contrast-size
Contrast-Color
DESIGN ONE Repetition: The duplication of elements or details on one or more pages.
DESIGN ONE Proximity: Items in relation to one another, closeness. Items that are related, should be close together.
DESIGN ONE Directional Flow: Positioning elements in such a way that the readers eyes are drawn through the text and to particular words or images the designer wishes to emphasize. Elements should not move the eye off the page
Rule of Thirds DESIGN ONE The rule states that an image should be imagined as divided into nine equal parts by two horizontal lines and two vertical lines, and that important compositional elements should be placed along those lines or their intersections.
DESIGN ONE Rule of Thirds Using the rule of thirds creates more tension, energy and interest than simply centering the subject.
DESIGN ONE Facing Pages (Double Page Spread): An option for working with pages that will face each other on the printed publication side by side. > Linkage connects facing pages by crossing the gutter > establish an eyeline > unify with graphics
White Space White Space: DESIGN ONE White Space White Space: The area in a document where no text or graphics appear. Used to keep the page look organized.