Cultural & Economic Conditions Media & Advertising Technology Consumer Influences Cultural & Economic Conditions Media & Advertising Technology

Image You Project What is communicated by you based upon what you wear? Do people stereotype? Do first impressions make a difference? Do these “judgments” affect you personally? What plays a role in what you wear?

Values of Clothing Personality Lifestyle Climate Community Standards An outward expression of personal thoughts feelings & actions Lifestyle Including the activities you do and the places you go Climate Community Standards Religious Standards

How You Dress Affects… Your self-concept Your performance Your comfort Your personality Your attitude EVERYTHING!!!!

Consumer Influences on Fashion 1. Cultural/Economic Conditions 2. Media & Advertising 3. Technology

1. Cultural/Economic Conditions Production of resources Resource relationships between trading countries Economic status of society Fashion styles & cycles Others…

2. Media & Advertising What influences you to purchase? What does the media include? How reliable is advertising? Other thoughts…

3. Technology Production of resources Production of garments Ability/ease of advertising Shipping resources Others…

Personal Influences on Fashion 1. Conformity 2. Peer Pressure 3. Social- Media, Culture and Religion 4. Individuality

Consumer Skills & Purchasing Decisions Preparing for shopping! Watch video clip!

Planning Ahead Prepare a wardrobe chart Make a list of clothing items/accessories that are a priority Consider how much $ you have to spend Inform yourself! Be sure to consider the source of information

Where to Shop!?!?!? Price vs Quality and Service Location and Store Hours Your Decision Fashion Conscious- aware of what you want and what is new. Money Conscious- aware of how much items cost & of personal monetary resources.

When to Shop Do seasons make a difference? For a wide selection- shop early in the season For lower prices- shop late in the season

Actual Shopping Impulse Buying- sudden & not carefully thought-out purchasing Sales Resistance- shopping control Stick to styles that flatter you! Carry fabric and color swatches when you shop- store lighting is different! Be well-groomed Try clothes on!

Shopping Manners Always be courteous and polite Handle merchandise with care Understand store return policy Sales people are paid to help you- it does not mean you have to buy!

Purchasing Items Hang Tags Labels Packaging See next slide… Hangtags are detachable signs. Form of advertising Labels See next slide… Packaging Packaging is the covering, wrapper, or container in which some merchandise is placed.

Labels Labels are permanently attached to garments on the inside where they do not show. They are made of ribbon or cloth. A label gives fiber content and care instructions. Fiber content Country of origin Identity of producer Care requirements

Consumer Rights & Responsibility To Safety To be Informed To Choose To be Heard Complaint letters

Making the Right Purchase Comparison Shopping- comparing the qualities & prices of the same or similar items in different stores before buying! Value- the degree of worth or benefit for something. Quality Fabric, cut, seams, stitching, hem, reinforcements, zippers, fasteners, buttonholes, collars, lapels, waistbands, packets, interfacings/padding, trimming & decorations

Judging Quality -Look at basic construction -Do the seams match? -How about matching up plaids? -Do the fasteners attach?

Evaluating Proper Fit Determine your size Know your measurements Height, chest/bust, waist, hips, neck, sleeve, inseam Try on garments- does it have wearing ease?

Trademarks Is a distinctive symbol or name that identifies the goods of a particular seller or manufacturer. Designer Labels- trademarks that give status to the wearer You pay extra for labels!