The 3DayCar Programme ICDP Cardiff University University of Bath

Summary Information Project History Innovative Manufacturing Initiative - Land Transport – set framework Team responded to Nov 1997 IMI tender invitation Concept agreed Dec 16th 1997 Full proposal submitted Feb 8th 1998 But: more time required Scoping Study: May-July

Summary Information Research Team A three member consortium … … with a unique range of research experience across the new car value stream … … reinforced by their existing research partnership ICDP Solihull LERC Cardiff School of Management Bath

Summary Information The project headline To develop an organisational & process framework within which a customers need for a vehicle can be fulfilled in 3 days, from order placement, manufacture & delivery

Summary Information Project Objectives i Identify the methods needed to meet a 3 day goal – product technology, production, marketing, distribution Examine the impact of 3 day production methods – upstream & downstream

Summary Information Project Objectives ii Consider the roles & competencies required throughout the chain Identify the scope for new entrants in a 3 day market Examine the environmental & resource impact of a large scale move to 3 day cars

Summary Information Research Methodology Investigations centred around topic streams – Finance – Technology – Organisation – System – Marketing – Environment

Summary Information Finance Development of a total value stream costing model – including marketing & distribution costs Cost implications of flexible production – including trade-off between factory flexibility & distribution cost Using sponsor data ICDP Solihull Costs, value, profits, waste

Summary Information Technology Product & process technologies needed to produce a 3 day car – including product development implications of customer order fulfilment Drawing on Foresight Vehicle Programme Bath Design & buildability

Summary Information Organisation Processes & responsibilities in the 3 day value stream – management & organisational implications – new relationships between independent partners Information flows & systems architecture LERC Cardiff The key relationships

Summary Information System Time based system model of the customer fulfilment process – including key decision & decoupling points Building on LERC & ICDP simulation experience – new cars, spare parts LERC Cardiff The process dynamics

Summary Information Marketing Understanding customer needs Marketing & selling processes needed to optimise customer value – transferring customer wants throughout production & product development chain Identification of processes needed to match heightened customer expectation ICDP Solihull The voice of the future customer

Summary Information Environment Total environmental impact & resource utilisation forecast – economic, infrastructure & employment impact of the 3 day cycle Examination of the role of the distribution channel in reconfiguring, rebuilding & recycling The voice of society Bath

Marketing Environment System Organisation Technology Costs Dissemination Summary modellingtesting/validationdissemination conference web siteVideo etc Cust modellingCust inputsaftersales Deliverable dissemination Project Plan Summary

Summary Information Communication & Dissemination i Sponsors conferences – Major annual & mid year conference Web site Sponsors bulletin Academic journal & conference papers Comprehensive results communication during the final year

Summary Information Industry Support Broad base of support covering all sectors – Component Suppliers – Logistics Services – Distributors – Professional Bodies – Car manufacturers – Service organisations – IT, communications Forward thinking companies

Summary Information Sponsor Benefits Involvement in leading edge thinking – Key staff can work with research team – Direct access to researchers Ability to shape research priorities Participation in cross industry networks Involvement in private seminars – Privileged presentations of findings

Summary Information Sponsors Thyssen Krupp Automotive Axial BEA Systems Ford Honda Goldman Sachs Inchcape LEIG Nissan Peugeot NFDA Vauxhall Wallenius Cap Gemini Bundy Institute of Logistics & Transport

Summary Information Funding £1.5 million over 3 years Half from EPSRC Two funding levels for sponsors – £18k pa – £9k pa In-kind support important

Summary Information Project Organisation

Summary Information Project Management Team Project director – John Whiteman – Prof Jonathan Brown, deputy Senior research centre directors – Profs Graves & Hines Project Managers – Simon Elias, Geoff Williams