Many coffee shop and many people

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Presentation transcript:

Analysis of Customer Data and Service Modeling Pattern of Coffee shop customers

Many coffee shop and many people Survey target 20 generation 20 generation’s coffee shop use pattern

What we want to know? Who pay more money? Who spend more time?

Survey results Number of survey : 103 person Variable : Gender, Age, Visit, Pay, Hour

Decision Tree about Payment

Decision Tree about Hour

Analysis of Decision Tree Who pay more money in coffee shop? Five Rules. 1. Stay less than 25m pay 2500won 2. Stay 25~35m pay 4000won 3. Stay 35~165m and under 24.5 years old people pay 4500won 4. Stay 35~165m and over 24.5 years old people pay 6135won 5. Stay more than 165m pay 6900won  Stay longer and Pay more money Who spend more time in coffee shop? Three Rules. 1. People who pay less than 3750won spend 42m in coffee shop 2. Women who pay more than 3750won spend 103m in coffee shop 3. Men who pay more than 3750 won spend 74m in coffee shop Woman tend to spend more time and pay more money in coffee shop