SOTHYS ANTI-AGING HOMECARE PROGRAM

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Presentation transcript:

SOTHYS ANTI-AGING HOMECARE PROGRAM

Sothys Anti-aging Program INTENSIVE SERUMS First wrinkles Revitalizing serum To revitalize Anti-wrinkle Lifting serum To fill wrinkles Restructuring serum To re-structure Replenishing anti-aging serum To reconstruct ACTIVE CREAMS Cream Smooth Expression Lines Cream & Comfort cream Fewer wrinkles Maintain the oval Increase elasticity and firmness Reveal the essence of a younger skin Grade 1 Grade 2 Grade 3 Grade 4 PROFESSIONAL : COLLAGENE HYALURONIQUE™ INTENSIVE TREATMENT ANTI-AGING DUO MASK SHAPING NECK CARE

Anti-aging Serums : Customized Cosmeceutical Serums 4 Homecare serums – Grade 1 to 4 targeting the specific concerns and needs of the skin age. Homecare creams Lift Defense, Total Cohesion and Secrets de Sothys will be recommend for day and night application. October 2010 Sothys launches the new Ant-aging creams, mask and neck care.

Sothys Cosmeceutical answer H2CR™ + targeted actives for specific grade ACT ON THE THREE FILLERS OF THE DERMIS COLLAGEN  Skin resistance ELASTIN  Skin elasticity HYALURONIC ACID  Dermal density by combining H2CR with targeted active substances depending on the grade of skin aging Sothys creates specific anti-age solutions. We can act on the 3 major fillers of the skin. This concept justifies a patent

H2CR™ Cosmeceutic Complex * Cell Health Restoring Complex Combination of natural messenger peptides & a powerful plant antioxidant Optimal protection from oxidative stress Restores cell communication by protecting DNA H2CR™ boosts the overall health of the skin cells H2CR™ re-establishes harmony between cells to optimize skin functions and increase cell metabolism The heart of the Sothys cosmeceutical concept H2CR (Cells Health Restoring Complex) boosts the pool of healthy cells and helps the skin defend itself. Optimal functioning is restored to cells and their metabolism is increased. It provides optimal protection against oxidative stress resulting from excess(More Powerful than Vitamin E) free radicals and restores communication between cells by protecting cellular DNA (genomic concept) for a genuine cell revival. In the Sothys exclusive anti-age program, H2CR is combined with specific actives having a targeted action adapted to the specific needs of the skin, depending on its grade of aging. It is important to add that this combination is a Sothys Exclusivity and therefore the origins of the ingredients are not disclosed.

ANTI-AGING SERUMS What is a serum? It is : A highly concentrated fluid in active ingredients Purpose: To carry the active ingredients quickly into the skin and to act “deep". The serum is essential! Inside out Take home esthetician

Grade 1 : First wrinkles Revitalizing Serum Key word: Energy H2CR™ + energy booster: sugar Optimal cell activity  The skin is revitalized, radiant and smooth Observation: expression wrinkles The feature of Grade 1 is the appearance of expression wrinkles. In order to facilitate the message associated with each grade, we use a key word for each. This key word or phrase describes the major biological issues to resolve for each grade. For grade 1, Its Energy - we are dealing with young skin and cells that are functioning okay. If this skin is subjected to an excess of external aggressions, however, it will lack energy and skin aging is accelerated. H2CR is combined with an energy booster This booster is a cocktail of mineral meaning it will repair the Cellular activity resulting radiant, smooth and revitalized skin.

Grade 1 : First wrinkles Revitalizing Serum VISIBLE SIGNS: Fine wrinkles, temporary expression wrinkles ACTIVE INGREDIENTS: H2CR™ complex, sugar (cellular energy booster) BENEFICIAL EFFECTS: The skin is revitalized, luminous, and smoothed PROVEN EFFICIENCY: → 40% of improvement of smoothing expression wrinkles (Professional Evaluation) → 94 % of the models think that their skin is revitalized (Self Evaluation) Test on 18 persons during 30 day

and a powerful antioxidant) Grade 1 : First wrinkles Revitalizing Serum H2CR™ (messenger peptides and a powerful antioxidant) Boosts the pool of healthy cells Reinforces cell harmony to durably optimize skin functioning Sugar (ribose from wheat) Restores cell energy Cells with recharged energy reserves can again function at 100% efficiency Improved radiance Anti-wrinkle Fragrance Fresh Flowery Fruity Texture Fresh Light Soft

Grade 2 : Anti-wrinkle Lifting Serum H2CR™ + Hyaluronic acid Increases natural Hyaluronic acid Stimulates Collagen synthesis  Wrinkles are filled. Face is lifted, Oval of the face is preserved Key word: "Injection- Like" Observation: wrinkles appear The feature of grade 2 is the installation of wrinkles. The key words for this grade are injection-like effect since the goal is to rapidly and visibly mask these wrinkles. H2CR is thus combined with a very effective filler of wrinkles: low MW hyaluronic acid. It is a latest generation hyaluronic acid that "swells" the wrinkle from the inside for an immediate and long-lasting effect thus increase collagen production. Just to remind you the collagen is one of the main filler of the dermis responsible for the firmness and the density of the skin The results on grade 2 are obvious instantly – wrinkles are filled, face is lifted, oval of the face is preserved.

Grade 2 : Anti-wrinkle Lifting Serum VISIBLE SIGNS: Permanent lines and wrinkles ACTIVE INGREDIENTS: H2CR™ complex, hyaluronic acid for an « injection-like » effect Penta-peptides to stimulate collagen synthesis BENEFICIAL EFFECTS: The wrinkles are visibly reduced, the skin keeps its tone and shape PROVEN EFFICIENCY: → 15 % of decrease of the wrinkles’ depth (Measure visioscan: test on 21 persons during 30 day)

Grade 2 : Anti-wrinkle Lifting Serum H2CR™ Low MW Hyaluronic Acid Instant wrinkle filler Fills wrinkles by taking up water in the dermis It improves the biomechanical properties of the skin (action on collagen I) Anti-wrinkle pentapeptide Stimulates fibroblasts to restructure the extracellular matrix - synthesis of collagen - fibronectin - glycosaminoglycans (GAG) Fragrance Fresh Flowery Musky . Texture Powdery Silicones as fillers Soft

Grade 3 : Anti-wrinkle Restructuring Serum   H2CR ™ + Dill extract (Elasticity Revealer) Synthesis of Elastin, Collagen and Hyaluronic acid  Skin structure taut again Face naturally remodeled Key words: Elasticity revealing Observation: Wrinkles/ slackness The same approach is used for grade 3: a feature, a key word and a targeted biological issue for a rapid and durable benefit. In this case H2CR is combined with an elasticity revealer, a dill seed extract that can restore the properties of elastin, one of the three key fillers of the dermis. Even if the action on elastin is the highest in this case, all three fillers are degraded at this stage of aging. It is thus important to act on collagen and Hyaluronic acid as well. Additional active substances enable the syntheses of collagen and Hyaluronic acid to be restored for an overall effect on the 3 skin fillers. With this cocktail of active substances, the skin is once again taut, facial features are remodeled naturally, and I stress the highly natural and flexible aspect of the result. It can be said that the face has been remodeled, sculpted harmoniously and naturally.

Grade 3 : Anti-wrinkle Restructuring Serum VISIBLE SIGNS: Deep wrinkles, cutaneous slackening (loss of tone) ACTIVE INGREDIENTS: H2CR™ complex, dill extract, almond biofibers, tri and tetra-peptides BENEFICIAL EFFECTS: The skin is firmer, remodeled, it regains the elasticity of a young skin PROVEN EFFICIENCY: → 20% of improvement of the skin’s firmness (Measure Cutometer: test on 18 persons during 30 days)

Grade 3 : Anti-wrinkle Restructuring Serum Dill seed extract Reveals skin elasticity Restructures the skin naturally, leaving facial features flexible H2CR™ . Almond biofibers smoothing immediate anti-wrinkle effect tensor (lifting effect) Bio-mimetic tri & tetra peptides Stimulates synthesis of collagen I, fibronectin and hyaluronic acid Improve skin firmness and reduces deep wrinkles Matrikines : This complex boosts the synthesis of a variety of macromolecules of the extracellular matrix (collagen I, fibronectin and Hyaluronic acid), helping attenuate wrinkles, especially deep wrinkles, and increasing skin tone. It thus provides an important improvement of skin elasticity and tone and also smoothes the skin. . Fragrance Fresh Citrus Sweet Texture Light Lifting

Grade 4 : Anti-aging Replenishing Serum H2CR™ + Sothys exclusive Flax Complex Re-starts cell metabolism  Reveal the essence of a young skin Overall beauty – Equilibrium of the skin Key word: Nutrition Observation: Thin, dull, faded skin Grade 4 Serum: It's all about nutrition for this case Flax complex Sothys Exclusive Flax seed has been developed exclusively by Sothys from the fundamental research Sothys Auriac ( city located in South West of France) It's a combination of flax seed oil rich in Omega 3 fatty acid and an extract of nutrients that are indispensable for optimal nutrition And function. Flax is an Omega 3 fatty acid that is essential for humans and is rare in nature The oil is excellent for the renewal of skin cells and for its Anti-inflammatory role. Regenerative and emollient powers are good to fight skin aging.

Grade 4 : Anti-aging Replenishing Serum VISIBLE SIGNS: Mature skin, loss of brightness and density. ACTIVE INGREDIENTS: H2CR™ complex, Flax complex Rice Nutipeptides Rye seed extract Specific application technique to boost product efficiency BENEFICIAL EFFECTS: The skin regains the essence of youth. Skin is smooth and firm with regained density and improved texture. Radiant and healthy PROVEN EFFICIENCY: 95% of models stated that their skin had regained the essence of youth (Self Evaluation) Test on 24 people for 30 days

Grade 4 : Anti-aging Replenishing Serum Flax Complex Reveals skin elasticity rich in Omega 3 and natural sugars optimum cell nutrition for radiant, healthy, youthful skin H2CR™ . Rye Seed Extract Mechno booster Improves synthesis of mechano-recptors for increased production of collagen and elastin Rice Nutipeptides optimum cell nutrition for mature skin weakened by time Matrikines : This complex boosts the synthesis of a variety of macromolecules of the extracellular matrix (collagen I, fibronectin and hyaluronic acid), helping attenuate wrinkles, especially deep wrinkles, and increasing skin tone. It thus provides an important improvement of skin elasticity and tone and also smoothes the skin. . Fragrance Amber Floral Fruity Texture Fluid emulsion Comfort

Grade 4 : Anti-aging Replenishing Serum Perform movements from the center of the face to the temples and work upwards 1. Apply the serum to the face and neck 2, Pinch the skin between the index fingers & thumbs with a slight rotation. Repeat x4 3, Knuckling on the cheeks (10 seconds) 4, With both hands smooth the forehead, cheeks & neck. Repeat x3

Active Anti-Age Shield Anti-aging Creams Customized Active Anti-Age Shield 4 Homecare serums – Grade 1 to 4 targeting the specific concerns and needs of the skin age. Homecare creams Lift Defense, Total Cohesion and Secrets de Sothys will be recommend for day and night application. October 2010 Sothys launches the new Ant-aging creams, mask and neck care.

ANTI-AGING CREAMS Grade 1 CREAM SMOOTH Grade 2 CREAM AND COMFORT CREAM ANTI-WRINKLE MAINTAIN THE OVAL / CONTOUR OF THE FACE Grade 3 REMODEL INCREASE ELASTICITY AND FIRMNESS Grade 4 REVEAL THE ESSENCE OF A YOUNGER SKIN

KEY ACTIVE - ANTI-AGING SHIELD The shield acts directly on the signs of aging specific to each grade The shield is progressive : it becomes more concentrated in actives the higher the grade GRADE 2 SHIELD GRADE 1 SHIELD ANTI-GLYCATION Tetrapeptides ANTI-FREE RADICAL Candle bush extract + Candle bush extract – anti-free radical GRADE 3 SHIELD GRADE 4 SHIELD ANTI-MMPs* Alfalfa extract CELLULAR LONGEVITY Myrtle extract + + Candle bush extract – anti-free radical Tetrapeptides - anti-glycation Candle bush extract – anti-free radical Tetrapeptides - anti-glycation Alfalfa extract - anti-MMP’s* * anti-metalloproteinases.

ANTI-AGING ACTIVE SHIELD Candle Bush extract – Senna alata leaf extract. Combats the negative effects of free radicals. Protects the cell’s mitochondria and maintains optimal cell activity. Helps cells retain their youth. This synthetic tetrapeptide protects dermal proteins from glycation. It prevents fibers from becoming rigid and thus avoids the dermis losing its elasticity and tone. Alfalfa seed extract - protects the dermis by inhibiting the activity of metalloproteinases that cause its destruction. The efficacy of the extract is comparable to that of the retinol but without thecommon side effects such as skin sensitivity and intolerance. Myrtle leaves - promotes the synthesis of sirtuins (cell longevity proteins) which extends the lifetime of cells and limits degeneration of the dermis. Also blocks protein glycation.

Anti-Aging Active Shield + Specific active for targeted action Candle Bush extract – Anti-oxidant Di peptide – muscle relaxing peptide Oat extract – immediate tensing film Smoothes expression lines & first wrinkles Improves skin radiance GRADE 1 Tetrapeptides - Anti-glycation Candle Bush extract – Anti-oxidant African tiger nut extract – reinforces the structure of the papillary dermis Anti-wrinkle action Attenuates wrinkles Preserves the oval / contour of the face GRADE 2 Alfalfa extract - Anti-MMP Candle Bush extract – Anti-oxidant Tetrapeptides - Anti-glycation Protein peptide complex – triple action on the collagen. Increases synthesis, reorganizes collagen fibers and protects from degradation Increases density of the dermis Improves skin firmness and elasticity Diminishes wrinkles GRADE 3 Myrtle Extract - Cellular longevity Alfalfa extract - Anti-MMP Candle Bush extract – Anti-oxidant Tetrapeptides - Anti-glycation Lupine peptides – stimulate cell activity for improved skin microcirculation and oxygenation Nourishes, oxygenates and regenerates cells Increases skin radiance Reveals the essence of youth GRADE 4

GRADE 1 Temporary expression wrinkles, first wrinkles Revitalizing Serum Cream Objective Revitalize Smooth and prevent the formation of expression lines Active ingredients H2CR™ Complex + sugar (cellular energy booster) Active anti-aging shield Grade1 Di peptide + oat extract muscle relaxing, smoothing action Results The skin is revitalized, luminous and smooth. The features are relaxed, the skin is smoother and more radiant. Packaging 1 Fl Oz Airless Pack Retail 1.7 Fl Oz jar Professional 5.07 Fl Oz tube Theoretical age 30’s For each grade, the cream has the same fragrance as the serum

GRADE 2 Deeper wrinkles, Permanent expression lines Anti-wrinkle Lifting Serum Cream & Comfort cream (two textures) Objective To fill the wrinkles To diminish and prevent wrinkles. To preserve the oval / contour of the face Active ingredients H2CR™ complex + Hyaluronic acid (“injection-like” effect) Active anti-aging shield Grade 2 African tiger nut extract : anti-wrinkle Results Fill the wrinkles. The contour of the face is preserved. The lines are smoothed, the wrinkles are softened. The contour of the face is preserved / maintained. Packaging 1 Fl Oz Airless Pack 1.07 Fl Oz jar Professional 5.07 Fl Oz tube Cream - normal to combination skin. Comfort cream - normal to dry skin Theoretical age 40’s

GRADE 3 Skin slackening, deep wrinkles Anti-wrinkle Restructuring serum Cream Comfort cream (two textures) Objective Re-Structure Anti-wrinkle Remodel Active ingredients H2CR™ complex, dill extract (action on elastin : to facilitate the re- structuring of the face) Active anti-aging shield Grade 3 Protein and peptide complex - for a triple action on the collagen : anti-wrinkle and firming effects Results The skin has an improved texture, smother and firmer. The features are remodelled. Skin is firmer with improved elasticity. Wrinkles diminished. Youthful appearance Packaging 1Fl Oz ml Airless pack 1.07 Fl.Oz ml jar Professional 5.07 Fl Oz tube Cream for normal to combination skin. Comfort cream for normal to dry skin. Theoretical age 50’s

GRADE 4 Advanced signs of aging / Loss of density and radiance Anti-aging Replenishing serum Cream Objective Replenish skin weakened by time Reveal the essence of a younger skin Active ingredients H2CR™ complex + flax complex and nutripeptides (Bring nutrients to cells to restore youth and radiance) Active anti-aging shield Grade 4 Lupine peptides : cell activator to reveal a more youthful skin. Results The skin is smooth, firmer and regains density and texture. More youthful appearance. The skin is regenerated, smoother, firmer. Complexion is luminous and radiance restored. Packaging 1Fl Oz Airless Pack 1.07 Fl Oz jar Professional 5.07 Fl Oz tube Theoretical age 60’s+

Anti-aging Duo Mask Grades 1 to 4 A multi-action anti-aging mask for all skin types : - Smoothes fine lines - Immediate tightening / lifting effect - Revitalizes / restores radiance The duo mask consists of  : Phase 1 Radiance Smoothing Mask + Phase 2 Tightening Mask ACTIVE INGREDIENTS Radiance smoothing mask: hydra-nourishing complex (Filagrinol®) mineral complex (Zinc, Magnesium Copper, Calcium) Tightening mask: oat extract + natural polysaccharide BENEFITS : Skin is nourished, supple with increased radiance and a more youthful appearance APPLICATION : Phase 1 - apply the entire content of the Radiance Smoothing mask to the face and neck avoiding the eye contour. Circular movements for 1 minute. Phase 2 – immediately apply the Tightening mask over the top. Leave the Duo mask for 10 to 15 minutes and remove with damp sponges. 1 to 2 times/week. PACKAGING : Retail 20 x 3ml packets (10 of each mask) in white box Professional 3.04Fl Oz tubes (1 tube of each mask) Grades 1 to 4

Shaping Neck Care Formula is the same as Total Cohesion™ Shaping neck care. New packaging. Shaping Neck Care - The ultimate moisturizer for the neck to redefine the contour of the lower face – jawline, neck & décolleté. ACTIVES : Mamaku extract, Watercress, Bio-mimetic peptides - firming and redensifying complex Bitter orange extract - slimming effect. Improves facial contours. Almond bio-fibers - immediate tightening and lifting effect Tetrapeptides – cellular communication. BENEFITS : Refines and sculpts the lower part of the face and neck, redefines features. APPLICATION : Every morning and evening apply to the neck, jaw line and décolleté. Apply before the usual day / night cream PACKAGING : retail 1Fl Oz tube . Grades 2 to 4

The use of both products is essential for optimal Serum + Cream Benefits INTENSIVE SERUM ACTIVE CREAM Target Same visible signs  Intended for the same grade of aging. Example Grade 1 : first wrinkles and expression lines Use 1 to 4 times / year as required am and pm for intensive cure All year long Objective by grade The intensive serum targets the main factors of aging of the specific grade + H2CR™ Cosmeceutical Complex The active cream will protect the skin daily (active shield) + reduce the aging process visibly thanks to an anti-aging answer adapted to the grade. The use of both products is essential for optimal anti-aging results.

FAQ

What is the difference between Grade 4 and Secrets® de Sothys ? CREAM AND SERUM Grade 4 SECRETS DE SOTHYS® Target Expert diagnosis which determines the appropriate Grade. Theoretical age 60’s+ ‘Stressed’ skins 30+ All skins looking for the quintessence of Sothys knowledge Action Serum : Shock and long-lasting efficiency to fight extrinsic aging. Acts on cellular nutrition. Cream : Long-lasting action to slow intrinsic aging down. Sirtuins synthesis (longevity proteins) + cellular activator (lupine) Premium program global anti-aging with high efficiency and sensorial benefits. Anti-stress, reverses the signs of hormone aging. Frequency 3 to 4 times per year for the serum, all year long for the cream All year long

Who is the target for Grade 1? 30 - 40 year old with a hectic busy lifestyle. « I have tired features, a dull complexion, I am beginning to get wrinkles … » First wrinkles action To prevent temporary expression lines becoming permanent => Smoothing action (relax, smooth) It brings vitality and radiance (think Oxyliance™) Serum : sugar to boost cellular energy Cream : mitochondria protection (the lung and power plant of the cell) = recovered energy Grade 1 products can be advised for Oxyliance™ consumers. + Advise the use of Grade 1 serum as a cure to « boost » and Grade 1 cream as a daily treatment all year long.

1. Check visible signs of aging and determine the grade I have been using Total Cohesion for years. Which cream could replace it ? 1. Check visible signs of aging and determine the grade 2. If a lack of elasticity and firmness is present; advise the Grade 3 Anti-wrinkle Restructuring Serum and the Grade 3 Cream (or Comfort cream for dry skin) + Shaping neck care if the lower part of the face is slackening. I have been using Lift Defense for years. Which cream could replace it ? 2. If wrinkles are the main concern; advise the Grade 2 Anti-wrinkle Lifting Serum and Grade 2 Cream (Comfort cream for dry skin) 3. Depending on the depth of the wrinkles and skin slackening Grade 3 may be recommended Why do creams Grade 1 and 4 not have the comfort texture available ? The texture selected for G1 and G4 takes into account the target of these age brackets : light texture adapted to young skins for G1, nourishing richer texture for G4. Grades 2 and 3 represent skins of all types and so two textures were created.

Can Noctuelle™ be recommended with the new Anti-aging program ? Does the Anti-aging duo mask replace the actions of the 3 previous masks -Oxyliance, Lift Defense and Total Cohesion? Yes – the Anti-aging Duo mask restores radiance, revitalizes the skin, smoothes and plumps fine lines and wrinkles and gives an immediate toning / tightening effect. Can Noctuelle™ be recommended with the new Anti-aging program ? Noctuelle™ is the universal night cream from Sothys. It has an action on the cellular renewal thanks to the AHAs. It can be used in the evening with any of the anti-aging creams during the day.

SOTHYS ANTI-AGING HOMECARE PROGRAM