Are you leaving money on the table? Jay Janszen Target Analytics Public Broadcasting Account Director Target Analytics, a Blackbaud Company TITLE SLIDE.

What is on the table? Add Gift Mail Cold Mail Other Tables at YOUR Station! Q&A

Do the Math to Protect Net Revenue from Add Mail

Do the Math to Protect Long Term Revenue from Cold Mail

Do the Math to Protect Long Term Revenue from Cold Mail

Other Tables to look at… Lapsed File: how deep are you mining? Major Gifts Are renewals going out? Are you asking for the right amounts? Do you know your Major Donors? Are your Major gift levels at the right level? Mid-level program? Sustainers Do you have a programs and are you tracking? Are you moving them up the ladder? Other Income Sources: Face 2 Face, Events, building prospect list Using all giving areas and promoting each Testing: Mail & Web Are you putting an envelope in everything?

Questions and Answers where are you finding new money?

Thank you for your time Jay Janszen Target Analytics Public Broadcasting Account Director Phone: 513-662-0456 Email: Jay.Janszen@blackbaud.com