Viewing Trends Overview October 2015 Viewing Trends Overview

Total Viewing September 2015 Irish adults aged 15+ watched TV for an average of 3 hours and 35 minutes each day in October 2015. 7 minutes per day longer than in October 2014 90% (3hours 13 mins) of this viewing was live with the other 10% (23 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily October 2015 Housekeepers with children watched an average of 3 hours 25 mins of TV every day in October 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year Oct 2015 v’s Oct 2014 PVR Ownership Sept 2014 57% Sept 2015 58% PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has increased for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 18 mins per day yoy. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland subscribing channels October 2015 TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 89% of ABC1 adults and 88% of 25 - 44 yr olds each week in October 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts October 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day October 2015 Audience Average Number of Spots seen per Day Individuals 4+ 32 Adults 15+ 35 Adults 15-24 25 Adults 15-34 Adults 25-44 26 Adults 45+ 45 Adults ABC1 27 Housekeepers 39 HK with Kids 31 Children 16 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers October 2015 Based on 30” sec 000s, Individuals 4+   1 PROCTER & GAMBLE IRELAND 2 EIR 3 DIAGEO 4 VIRGIN MEDIA 5 BSKYB LTD 6 LOREAL 7 UNILEVER 8 VODAFONE IRELAND 9 VHI HEALTHCARE 10 TESCO IRELAND Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National