Chapter 2 Web Site Design Principles

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Presentation transcript:

Chapter 2 Web Site Design Principles

Objectives State the principles of design for the computer medium Principles of Web Design Chapter 2 Objectives State the principles of design for the computer medium Develop a unified look for a Web site Understand the importance of active white space Focus your design on the user Evaluate Web sites using screen-oriented design principles

Design for the Medium Craft the look and feel Principles of Web Design Chapter 2 Design for the Medium Craft the look and feel Make your design portable Design for low bandwidth Plan for clear presentation and easy access to your information

Make Your Design Portable Principles of Web Design Chapter 2 Make Your Design Portable Your Web site design must be portable and accessible across different browsers, operating systems, and computer platforms You must always remember to test your work even when you feel confident of your results

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Design for Low Bandwidth Principles of Web Design Chapter 2 Design for Low Bandwidth Plan your pages so that they are accessible at a variety of connection speeds. If your pages download slowly because they contain large, detailed graphics or complicated animations, your users will leave before they ever see your content

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Design the Whole Site Plan the unifying themes and structures Principles of Web Design Chapter 2 Design the Whole Site Plan the unifying themes and structures Create smooth transitions Use a grid to provide visual structure Use active white space

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Create Smooth Transitions Principles of Web Design Chapter 2 Create Smooth Transitions Plan to create a unified look Reinforce the identifying elements Avoid random, jarring changes in format

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Use Active White Space Use white space deliberately in your design Principles of Web Design Chapter 2 Use Active White Space Use white space deliberately in your design Good use of white space guides the reader and defines the areas of your page Active white space is an integral part of your design that structures and separates content

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2 Design for the User Keep your design efforts centered solely around your user Design for interaction Design for location Guide the user’s eye Decide whether the user will read or scan

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Design for the User Use the power of hypertext linking Principles of Web Design Chapter 2 Design for the User Use the power of hypertext linking Provide plenty of linking options Provide location information Avoid “click here” as a link Use plenty of textual links Don’t overload the user with too much content

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2 Design for the Screen The computer display is very different from print-based media The display is landscape-oriented Colors and contrasts are different Computer displays are low-resolution devices Reformat paper documents for online display

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2

Principles of Web Design Chapter 2 Summary Craft a look and feel and stick with it throughout your site. Revise and test your interface by paying close attention to the demands of online display. Make your design portable, using as low a bandwidth as possible. Plan for easy access to your information. Don’t let the user click through more than two or three pages before they get what they want.

Principles of Web Design Chapter 2 Summary Design a unified look for your site. Create templates for your grid structure and apply them consistently. Use white space actively as an integral part of your design. Use text, color, and object placement to guide the user’s eye. Leverage the power of hypertext linking. Provide enough links for the user to create their own path through your information.

Principles of Web Design Chapter 2 Summary Use the ALT attribute on all graphics. Plan for users who can’t or won’t download graphics. Design your text for online display.