Workplace Partners: Outreach, Outcomes & Opportunities in the Hispanic Community Kim McCullough Manager, Public Relations & Donor Family Services Gift.

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Presentation transcript:

Workplace Partners: Outreach, Outcomes & Opportunities in the Hispanic Community Kim McCullough Manager, Public Relations & Donor Family Services Gift of Hope Organ & Tissue Donor Network

Our service area and registry Northern three-quarters of Illinois, northwest Indiana 183 hospitals 8 transplant centers/30 programs 11.7 million population 95.9% in Illinois Illinois organ/tissue donor registry Managed by Illinois Secretary of State Intent registry: 1992-2005 Donor consent registry: Launched Jan. 1, 2006

Population and donor demographics DSA population2 2005 organ referrals Organ donors3 Consent rate4 White 73% 60% 58% 71.6% African-American 16% 24% 58.2% Hispanic/Latino1 15% 11% 14% 60.2% Asian 4% 2% 56.3% American Indian, Alaska Native 0.19% 0.1% 0.6% 100% Native Hawaiian or other Pacific Islander 0.03% 1% 0.3% Other 6% 37.5% 1 Any race. Thus, percentage total for all races shows more than 100%. 2 DSA population derived from U.S. Census Bureau, Census 2000 redistricting data. 3 Percent of all Gift of Hope organ donors 4 Consent rate for Gift of Hope approaches.

Reaching our Hispanic communities Hispanic media campaigns Editorial PSAs (print and broadcast) Billboard advertising Major festivals Health fairs Churches, hospitals, clinics, community groups Health outreach with city and state officials Workplace Partners

Two Workplace successes Latin American consulate offices Brochures/registration cards Closed-circuit TV/video Trained on-site volunteers Website Chicago Fire Major League Soccer Information/registration booths at games Game announcements & on-field recognition Soccer clinics & community events Billboard campaigns, posters

The practices Identify opportunity and tools Consulate: Thousands seek services daily Chicago Fire: Hispanic, family-oriented fan base Establish relationship with “donation champion” Consulate: Key aides for community health Chicago Fire: Community relations coordinator Test strategy Consulate: One office, three months Chicago Fire: One campaign, one season Spread Consulates: Spokesman/liaison to the Consular Corps Chicago Fire: Major League Soccer

Results and moving forward Impact observed: Consent rates 60.2% Hispanic/Latino in 2005 Impact measured Online visits Calls to Gift of Hope Spanish hotline New registry: New measurement opportunity Capture onsite registrations Build it in from the beginning!

Questions? John Valencia Hispanic Affairs/Workplace Partners Coordinator 630/758-2744 or jvalencia@giftofhope.org Kim McCullough Manager, Public Relations & Donor Family Services 630/758-2736 or kmccullough@giftofhope.org