PREPARED BY NAEEM BISWAS DAFFODIL INTERNATIONAL UNIVERSITY PROGRAM BBA ID Welcome to My Plan

A Business Plan On Fruits Mixed Energy Drink By ‘’power pilot’’

Company Highlights The Biswas Beverages, a new firm going to start its operation in Dhaka. Going to start with an energy drink product with the name “Power Pilot”. Biswas Beverages will be a partnership firm. Going to start its operations in a limited geographical level. The company’s growth policy is to fulfill the customers need with quality product to grow.

Mission “Our mission is to serve people by providing quality energy drink” Vision Our vision is to capture the market of Dhaka by providing quality energy drink at low price in order to keep people healthy and fit.

Objective Maintain positive, strong growth each year not withstanding seasonal sales patterns. Achieve a comprehensive output in market penetration. Increase the profit margin by adequate percentage each quarter through efficiency and economy of scale. Maintain a significant research and development and advertisement budget to enhance future product developments.

Organogram Board Of Directors CEOCEO Finance Manager Finance Officer Marketing Manager Marketing Officer HR Manager HR Officer

Production Process

ReceptionCrushingMacerationAlkalinisationFiltrationAcidification

SWOT Analysis SWOT Analysis Strength Weakness Opportunity Threat

STREGTH Comparatively low pricing Standard product quality Free from world recession WEAKNESS Lack of expert workers Limitation of capital Lack of goodwill OPPORTUNITY Tariff facility Free entry to the global market A vast market of energy drinks THREAT Huge competition Lack of electricity and energy Probability of arising new competitors

Target Market Teenagers Adults Gamers Sports persons Also Late 50’s

Marketing Mix Analysis 1. PRODUCT Uniqueness: No caffeine and fat Main ingredient-fruit essence Lowest price

Features: IngredientsAmountIngredientsAmount Serving size1 can (8.4oz)Total crab.32g Calories120Dietary fiber0g Total fat0gSugars30g Saturated fat0gProtein0g Cholesterol0mgRiboflavin20% Sodium75mgVitamin B610% Vitamin B1210%;Fruit pulps30%

our motto "Classy but not expensive“ Purchase price of retailer of 1 can is Tk.30. Power Pilot reduces prices in special events such as Ramadan offer, Pohela Boishakh, and other Events. Pricing

3. PLACE Main Cities: Dhaka Rajshahi Chittagong Distribution Channel Distribution Channel Super Markets Food & Beverage Store Convenience Store Department Store

PROMOTION Advertising Channels TV Campaign Billboard Newspaper Advertising Campaign

Keeping environment free from pollution. Solving problem created by them and preventing the society from new problem. Serving target market with their desired services. Protecting consumer rights. Performing voluntary jobs, like-blood donation, tree planting, helping flood affected people. Corporate Social Responsibility

Cost of Project ParticularsTaka Land (4 Kathas, 1,00,000 each)4,00,000 Building20,00,00055,00,000 Plant5,00,000 Equipment1o,00,000 Supply Line5,00,0005,00,000 Vehicle (2 Lorries, 8,00,000 each)16,00,000 Pre-operating Expenses Total costTk.60,00,000

Loan Capital: Name of the BankTotal AmountInterest Rate Dhaka Bank Ltd.10,00,00016% Standard Chartered Bank Ltd.10,00,00016%

Financial plan and loan requirment Owner's Equity 80% Bank Loan 20%

Compensation 1.Cost of living allowance 2.Housing allowance 3.Profit Sharing

THANK YOU