CapSim Final Report Team Digby Erin Brady William Mantegna 4/25/2012

AGIL Analysis Adaptation Round 1 Equal to all other companies Still learning CapSim & our strategy Round 8 Focused less on our decisions & more on other firms decisions All companies were not financially equal Goal Attainment Product positioning, finance, profit Profit, stock price, relative product positioning Leading product in each segment Latent Values Round 1 – Cultural goal: Collaboration/teamwork Round 8 – Culture achieved: Integration Flat structure work together on all decisions

Three Things We Did Right TQM, invested $1,700 in ALL initiatives for the first two rounds TQM is available Used Capstone Courier constantly Used Excel to determine sales forecasts (last round sales * segment growth * expected market share increase (6-8%))

TQM Summary: Round 3

TQM Summary: Round 4

TQM Summary: Round 8

Three Things We Did Right TQM, invested $1,700 in ALL initiatives for the first two rounds TQM is available Used Capstone Courier constantly Used Excel to determine sales forecasts (last round sales * segment growth * expected market share increase (6-8%))

Calculations for Production: Round 6

Advice to Struggling Teams BORROW BORROW BORROW! Stick to your company strategy, carefully watch your competitors Don’t compete on price Except in low end Use the balanced scorecard

Tracking Metrics Guide Suggestion What We Suggest Leverage Market share Stock price Sales What We Suggest Market share Profit Segment leader Leverage

Any Questions? Thank you!