1 Flowers Expo 2013 Moscow ¤ September 2013 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE DESIGN September, 2013 Crocus Expo International Exhibition Center Moscow FlowersExpo-2013

International Exhibition Flowers Expo is the most important event for professionals in flower business, floriculture, floristic and landscape design. Flowers Expo Exhibition – entire industry of floriculture, flower business, flower arrangement and landscape design Flowers Expo Project is a complete business platform used to explore new trends in floriculture and to promote innovations. It is a capacious resource for attracting new investments, strategic partners and information, an opportunity to expand your business contacts and friendship. Our exhibition is a mirror of steadily growing potential, capacity and prospects of the Russian flower market. 2 Flowers Expo 2013 Moscow ¤ September 2013

Main Exhibition Sections Flowers and Plants - 56% Floristic and Design - 20% Machinery and Technologies- 14% Landscape and Ecology- 10% Exhibition Statistics Participants 355 participants from 25 countries International participants- 51% Russian companies International companies Visitors visitors Russian visitors from 66 Russian regions International visitors from 26 countries 3 Flowers Expo 2013 Moscow ¤ September 2013

4 Russian and international exhibitors highly appreciate positive business results of their participation in FlowersExpo, its good reputation, professional viability and friendly atmosphere.

Countries leading in the total number of participants, companies and occupied exhibition space: Russia sq.m Holland sq.m Colombia sq.m Ecuador sq.m Israel sq.m Italy sq.m 5 Flowers Expo 2013 Moscow ¤ September exhibitors from 25 countries of the world took part in the exhibition in The exhibition was visited by people from 27 countries including specialists from 66 regions of the Russian Federation.

6 Flowers Expo 2013 Moscow ¤ September 2013 Breeders, producers and sellers of flowers and plants, trees and shrubs, seeds, bulbs and planting stock. Designers and manufacturers of greenhouses, greenhouse equipment, production materials, machinery and equipment for production and selling of flowers and plants for floriculture, nurseries and landscaping. Producers and sellers of decorative products from ceramic, glass, metal and accessories for floristic and design. Producers and sellers of garden equipment, materials and accessories for recreation. Research and design institutions, botanical gardens, educational establishments, breeding companies, breeders, scientists. Landscape companies, florists, designers, landscape architects. Companies rendering floristic, landscape, consulting, logistics and IT services. Publishers and sellers of specialized literature, information agencies. Professional and public associations and unions. Exhibition Participants

7 Flowers Expo 2013 Moscow ¤ September 2013 Production and breeding of flowers and plants All species and varieties of cut flowers and pot plants Products of ornamental and fruit nurseries: trees, shrubs, perennials Seeds, bulbs, tubers and planting stock of flowers and ornamental plants Packaging materials for transportation, selling and arranging of flowers Export, import, wholesale and retail trade in floral products Exhibition Sections Flowers and Plants Equipment and Technologies Constructions and equipment for greenhouses and winter gardens Machinery, production equipment and materials for floriculture, nursery sector and landscape design Equipment for trading rooms and pavilions Equipment and packaging for flowers transportation and selling Grounds, fertilizers, plant protection means Garden implements for professionals and amateurs

8 Flowers Expo 2013 Moscow ¤ September 2013 Accessories and related products for floristic and design Dry and artificial flowers and plants Floral compositions from fresh flowers, natural and synthetic materials Christmas trees, decorations and accessories, original compositions and gifts Decorative applied products: vases, pots, containers of various shapes Exhibition Sections Flower Arrangement and Design Landscape and Ecology Small architectural forms, garden furniture, sculpture Garden engineering equipment Equipment, materials for recreation in the garden and camping Nature friendly, green developments and materials for landscape design, production and garden Literature, software for floriculture, landscape design, flower arrangement and topiary art IT, Services, Consulting, Logistics

9 Flowers Expo 2013 Moscow ¤ September 2013 Owners, top managers and specialists of the largest companies, producers and consumers of flowers, ornamental and related products Representatives from Russian and international wholesale and retail companies, garden centers and flower salons Specialists engaged in floriculture, floristic, landscape architecture and ecology Representatives of shipping and logistics companies, financial structures providing flower business Owners and representatives of mass media, publishers, online resources End product consumers, members of public and amateur associations and unions, gardeners, lovers of flowers Exhibition Visitors All interested local and foreign consumers from Russian regions, CIS and oversees countries:

Interests and Preferences of Visitors Flowers and plants - 65% Floristic and design - 34% Machinery and technology- 18% Landscape and ecology- 16% Other- 12% Visitors competence in making decisions regarding purchases and delivery Make decisions - 38% Take part in making decisions- 34% Do not take part in making decisions- 18% 10 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Visitors

11 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Venue Crocus Expo International Exhibition Center (Crocus Expo IEC) is the most advanced exhibition complex on the territory of Russia, one of the worlds largest and promising exhibition venues. IEC has created optimum conditions for holding large international exhibitions on various subjects with participation of Russian and international companies. The Center has a developed infrastructure of services for participants and visitors including: customs terminal, rigging service, cloakroom, service centers, bank branches, taxi booking office. The latest security systems ensure secure work environment during exhibition, mounting and dismantling periods. Crocus Expo is a UFI member in the categories Exhibition Organizer and Exhibition Center.

12 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Venue Crocus Expo International Exhibition Center Easy access for vehicles on the outer side of the Moscow Ring Road. There are several exits from the highway leading to the Pavilions. Convenient transport for exhibition participants and visitors. It takes only 35 minutes by metro to get to the Exhibition Center from the center of the capital. Exit from Myakinino metro station is located right on the grounds of Crocus Expo sq.m of exhibition space 3 Pavilions 19 Exhibition Halls 49 Conference Halls technically equipped in accordance with the latest international standards free parking spaces for cars

13 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Business Program Forum for the sector professionals: It is expected that about 2500 people will take part in the exhibition business program. Conferences Seminars Presentations Master classes Open Russian Championship on Professional Floristic RUSSIAN CUP-2013 Shows and performances of floristic schools and the best florists organized by exhibition participants and partners

14 Flowers Expo 2013 Moscow ¤ September 2013 Competition Program of the Exhibition Competition for the best innovative decision Competition for the best product quality Competition Novelties of the Year Competition for the best display design

15 Flowers Expo 2013 Moscow ¤ September 2013 Prerequisites for development of the section Christmas Floristics, Accessories, Guifts, Interior Design Increase in the number of exhibition companies displaying accessories and related products for flower arrangement and design Presence at the exhibition of a large number of Russian florists and designers The right time for wholesale companies to start season sales of new collections Positive results for the participants of the previous exhibition displaying Christmas paraphernalia.

16 Flowers Expo 2013 Moscow ¤ September 2013 Benefits of participating in FlowersExpo-2013 Promising exhibition project showing stable growth and development Representative composition of participants from 25 countries. The latest products and innovations in two Pavilions of Crocus Expo, modern Exhibition Center The most advanced exhibition venue in Moscow with convenient location, accesses and guaranteed quality of the exhibition service Professional team with long-term experience in organization of international flower shows Optimum participation conditions in terms of costs/result ratio Effective targeted advertising campaign Special programs for attracting business visitors from Russia and abroad Intensive business program, competitions, educational and entertainment events Optimum exhibition dates that perfectly fit into the International Exhibition Calendar

17 Flowers Expo 2013 Moscow ¤ September 2013 Three reasons to opt for the International exhibition FlowersExpo-2013 as a platform for promoting your products and services, and business development: FlowersExpo is your key to the green business of Russia Support of the professional community Modern exhibition venue High appreciation of FlowersExpo-2012 by its participants

18 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Advertising Campaign Advertising in 29 publications distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Germany, Taiwan, Colombia and Ecuador Promotion of FlowersExpo project at the leading international and specialized exhibitions in Russia and abroad: Horti Fair (Holland), IPM (Germany), Flower Show (Turkey), Proflora (Colombia), IFEX (Japan), AstanaFlowersExpo (Kazakhstan), Flower Tech (Ukraine). Advertising in mass media, and on popular TV channels Outdoor advertising in the city of Moscow Direct search-based advertising starting from January, 2013

19 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Advertising Campaign Targeted ing of information about the exhibition to more then Russian specialists Distribution of information leaflets and invitation cards Organization of on-line registration of visitors and early matchmaking Online advertising on specialized sites, portals, forums, social networks Android-Apps: FlowersExpo (FlowersExpo - Google Play) Official Exhibition Web-site: Page on Facebook: Page on Twitter:

20 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Partners National Guild of Florists Guild of Professionals in Landscape Industry Association Greenhouses of Russia Flowers Magazine Floriculture Magazine Information Portal GreenCom General Information Partner General Information Sponsor General Internet Partner

21 Flowers Expo 2013 Moscow ¤ September 2013 Exhibition Organizers Crocus Expo International Exhibition Center The owner of a modern exhibition venue GreenExpo Ltd. Exhibition Company The owner and operator of the exhibition Professional team with many years of experience in organization of flower exhibitions and floristic competitions in Russia Contacts GreenExpo Ltd. Exhibition Company Russia, , Moscow region Crocus Expo IEC Tel.:

22 Flowers Expo 2013 Moscow ¤ September 2013 See you at FlowersExpo-2013! Thank you for attention!