Only 3 out of 10 Likely Buyers Searched Online to Obtain the Website Address of the Auto Manufacturer Website They Visited How did you first learn the.

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Only 3 out of 10 Likely Buyers Searched Online to Obtain the Website Address of the Auto Manufacturer Website They Visited How did you first learn the URL website address of the auto manufacturer website? (A25-54) 33% Searched on the Internet 67% Other Of the other: 26% typed brand name directly into internet 26% as a result of a TV ad 11% as a result of word-of-mouth Source: VAB Automotive Likely Buyers Study, November 2016; Base: Visited a vehicle manufacturer website; Q. How did you first learn the URL website address (www.lexus.com) of the automotive manufacturer website (Select one)